Leading Binary Options brand, Banc De Binary, announced today that it would serve as Liverpool FC's new Official Binary Options Partner in Europe, Canada, Australia and South Africa.

The company's sponsorship will span the 2015/16 season, bringing fans and traders closer to the club under the slogan "competition is temporary, class is permanent".

The new partnership will see Banc De Binary provide its loyal client base with a customised experience that will strengthen its members' engagement with the Liverpool FC brand. With 41 major honours to its name, LFC is recognised as one of England's most successful clubs, and Banc De Binary says it views Liverpool FC as a natural partner that traders look up to and admire.

Banc De Binary traders will be able to enjoy signed merchandise, recurrent ticket raffles, prestigious hospitality packages and other periodical opportunities to get access to exciting club rewards. Liverpool FC's 4.7 million Twitter followers and 26 million Facebook fans will get familiarised with the top financial brand, while Banc De Binary's social media followers can expect tailor-made content featuring, among other things, the Reds' players and legends.

Oren Laurent, Founder of Banc De Binary, said today: "Liverpool FC is exceptionally popular among people in our field. The club's iconic legacy and unique status in the football world are second to none. We're excited to align ourselves with the revered club, which stands as a shining example for determination, success and class.

"Sharing the club's vision of achievement and commitment to success, we are thrilled by the opportunity to join forces with Liverpool FC and bring our customers closer to this illustrious club whose core values are truly inspirational".

Billy Hogan, Chief Commercial Officer, Liverpool Football Club, said: "We're delighted to welcome Banc De Binary as our Official Binary Options Partner in Europe, Canada, Australia and South Africa. The club enjoys tremendously strong support in these regions and we're excited about the year ahead.

"Our partnerships are about quality relationships and as a club we feel a great affinity with the drive and ambition reflected by Banc De Binary. We very much look forward to working together".

To mark the beginning of the successful partnership Banc De Binary and Liverpool FC have teamed up to create a special offer that "money can't buy", granting access to see Liverpool FC train at the world famous Melwood training ground. To enter simply tweet "I love Liverpool FC becausw ..." to @BancDeBinary EN from 13th September until 20th September.