Continental Tyres has announced its sponsorship of the 2014 NTDA Tyre Industry Awards Ceremony, which will be hosted by the Rt. Hon. Michael Portillo, on 8th October, 2014.

Formerly known as the TAFF Awards, the Tyre Industry Awards will take place at the annual NTDA dinner, to be held in Manchester in front of leading representatives from across the UK tyre industry.

This year, the dinner is being held for the 85th time, reinforcing its status as a leading social event in the tyre industry, which recognises the achievements of some of the key stakeholders.

Continental Tyres Head of Marketing UK & Nordics PLT, Guy Frobisher, said: "Continental is proud to sponsor the NTDA Tyre Industry Awards Ceremony hosted by Michael Portillo. The awards act as a key business event, recognising successes across the industry. Continental constantly sets the future in motion with its leading product range and we are delighted to support such a prestigious event".

NTDA Director Stefan Hay added: "We are delighted that a leading tyre manufacturer such as Continental has confirmed its support for the Tyre Industry Awards, which we believe, based on the number of premium brand manufacturers support already received, will be a truly outstanding event".