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4th September, 2012

England drop Umbro for Nike in new five year shirt deal

The Football Association has announced a new partnership with Nike that will see them create kits for every England team.

Manchester brand Umbro has been dropped after an association with the team which stretches back some sixty years.

Nike, the world's leading sportswear firm, will design and make the clothing for England's men's and women's sides at every level.


The first England kits to bear the Nike Swoosh will be launched in Spring next year, as The FA marks its 150th anniversary - the agreement runs until 31st July, 2018. The deal represents a substantial investment, which The FA say will be reinvested back into the game across all levels, from the Senior team to grassroots.

The partnership includes the following elements:

     Supplying kit and match-balls to all of Club England's 24 football teams at every level, including the men's national teams, women's, Futsal, disability and amateur

     Sponsorship and support of St. George's Park, the home of the National Football Centre in Burton-upon-Trent, which in addition to hosting the England Senior team will train and develop a generation of coaches, referees and medical staff every year

     Supporting partner of Wembley Stadium, the home of English football

     Supporting partner for The FA Cup, supplying match balls for every round of the world's most famous cup competition

     Supply of product to County FAs.

FA General Secretary Alex Horne said: "I am delighted that The FA has secured this new wide-ranging and comprehensive partnership with Nike. It is an extremely exciting time for both parties with the opening of St. George's Park this year and The FAs 150th anniversary in 2013.

"I would also like to place on record our gratitude to Umbro and their significant contribution to the game, The FA and England teams, over a sixty year period".

Nike Brand President Charlie Denson was equally upbeat: "The pride and passion of England fans is renowned throughout the football world and we are delighted to partner with The FA. We look forward to supporting England teams at every level with innovative product technology and playing our part to help develop the future of English football through our support of St. George's Park".

 

E&OE

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