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10th September, 2012
Sponsor Jaguar shows off XF Sportbrake in debut with Team Sky
Jaguar Cars announced a new three-year global partnership with Sky Pro Cycling in April and this week the partnership reconvenes for the UK's biggest professional cycling race, following the outright win for Team Sky rider Bradley Wiggins in the recent Tour de France.
A Team Sky support crew will drive the Jaguar XF Sportbrake behind a team that includes high-profile British riders Chris Froome, Bradley Wiggins, Mark Cavendish and Luke Rowe.
Adrian Hallmark, Global Brand Director, Jaguar, said: "The Tour of Britain is a great opportunity for Jaguar to underline its support for Team Sky. The British public is incredibly proud of our nation's sports stars right now. Following historic achievements in the Tour de France, Olympics and Paralympics, this is another world class opportunity to see the country's sportsmen in action.
"It is also a unique opportunity to see the versatile new Jaguar XF Sportbrake on the road. Feedback following its global debut in the recent Tour de France indicates this new model will be another British success story!"
Every stage of the race, which finishes on Sunday, 16th September, will be covered in full by ITV4. The ITV network is committed to covering every minute of the race live and exclusively in the UK, amounting to over 24 hours of broadcast footage.
In celebration of the team's performance this year and to showcase the XF Sportbrake in action, Jaguar has created the short film, A Day in the Life of Team Sky and the XF Sportbrake. Recorded before and during the team's victorious campaign to win the Tour de France, the film captures the versatility of performance needed to win cycling's greatest race. In all temperatures, weather conditions, and altitudes, Team Sky dominated the Tour de France with Jaguar behind them all the way.
The new film is now available to watch and share at:
http://www.youtube.com/watch?v=vb5klX53UvU
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The UK Sponsorship Database
