Lotus F1 team conclude Endless deal

The Lotus F1 Team has concluded a deal with Endless Jewelry which will see the rapidly expanding jewellery brand represented on the airbox and on the top of the sidepod of the team's E22 for the United States Grand Prix at Austin, Texas on 31st October to 2nd November.

Endless Jewelry – founded in 2013 by Jesper Nielsen and his family - has enjoyed rapid expansion, and its products are today available in almost 3,000 stores in eighteen countries worldwide.

2014 has seen continuous growth in Europe and, following the launch of the brand in the United States this summer, Endless Jewelry boasts a position as the world's fastest growing jewellery brand. The Endless Jewelry range includes coloured leather bracelets and classic charms as well as the prestigious Jennifer Lopez Collection.

Matthew Carter, Lotus F1 Team CEO, said: "Endless Jewelry is an exciting young brand which is rapidly expanding in Europe and North America. The company ethos and approach very closely reflects those of Lotus F1 Team, making this partnership a perfect fit.

"The United States Grand Prix is a terrific event which gains fantastic exposure worldwide and is the perfect showcase for the US aspirations of Endless Jewelry".

Jesper Nielsen, Endless Jewelry CEO, was equally upbeat: “Becoming a part of the Formula 1 world has been a childhood dream for me and having the opportunity to celebrate the successful launch of Endless Jewelry in the North American market in connection with the United States Grand Prix is an overwhelming feeling.

"Seeing the Endless logo on the beautiful black and gold Lotus F1 Team car is really something special and business wise it's an investment that is sure to give the brand massive exposure – and everybody participating in the event a unique experience.

"I am very proud of the agreement with Lotus F1 Team".