|
|
|
|
11th October, 2012
Aviva to conclude UK Athletics sponsorship "on a high" - at the end of 2012
Aviva has confirmed it will end its sponsorship of UK Athletics (UKA) at the close of 2012, when its current contract comes to an end.
The company's chief marketing officer, Amanda Mackenzie, said: "We will have had thirteen great years with UK Athletics and it has been a fantastic partnership. The support we've given has helped athletes such as Jessica Ennis and Jonnie Peacock reach the very top of their sport, with stellar performances in London over the summer.
"The sponsorship has also enabled us to build awareness of the Aviva brand among the millions of sporting fans across the UK and we feel now is the right time to pass on the baton to another organisation. It will no doubt prove as successful for them as it has for us".
The partnership between Aviva and UKA is one of the longest and most successful sponsorships in UK sport, spanning all levels of athletics and involving millions of pounds of investment. Through this financial investment Aviva has helped pave the way for British athletes within a strong, focused and stable sporting organisation.
"We've had the privilege of standing alongside our GB & NI athletics team, and we've helped more than three million youngsters take their first steps into the sport at a grassroots level since 1999. We're confident athletics in the UK will continue to go from strength to strength", added McKenzie.
UKA's chief executive, Niels de Vos, added: "Aviva has been a superb partner for UK Athletics for thirteen years. Without their support over these past years, there is no doubt that athletics would not find itself in the robust good health that it does - as the country's number one Olympic and Paralympic sport with a vibrant commercial programme of televised events and activities from the school playground to elite preparation camps".
In the UK, Aviva has a range of sponsorships which reflects the diverse interests of its customers. Its current portfolio also includes Aviva Premiership Rugby, Norwich City Football Club and National Theatre Live. Its sports sponsorships each include dedicated investment into community projects, aimed at providing opportunities for children to stay active and get involved in sport.
Picture: Helen Clitheroe celebrates winning the 3,000m steeple chase final during the Aviva National Championships & UK Championships at Alexander Stadium on 13th July, 2008 in Birmingham, England.
|
|
|
|
The UK Sponsorship Database
