International sports marketing agency, Professional Sports Group (PSG), has announced that Jim Bruce-Ball has been appointed as Head of Communications & Content.

Bruce-Ball joins PSG from the Telegraph Media Group where he had been Sports Editor since 2014, having joined joined TMG as a sports reporter from The Guardian in 2001.

In his role as Sports Editor, he also helped grow and develop the digital sports strategy at the Telegraph. As Head of Communications & Content at PSG, he will work across the whole business, both in the UK and internationally.

PSG is a multi-award winning international sports marketing agency with offices in the UK and Abu Dhabi. Since starting out in 1995, the company has grown organically to establish itself as a market leading agency.

Its work includes being The Boat Race's exclusive sponsorship and communications agency since 2011 and helping the event move to gender parity in 2015; partnerships with global brands in golf such as Titleist, Footjoy and Troon Golf for over a decade; representing top Olympic athletes including Sir Matthew Pinsent, Chad le Clos and the Brownlee brothers; and creating events such as the Brownlee Tri, the Abu Dhabi Solar Challenge, the Abu Dhabi Swimming Festival, the ADNIC Yas Run and the Dolphin Energy Doha Dash.

Jamie Cunningham, CEO of PSG, commented: "I am delighted to announce that Jim has joined PSG as our new Head of Communications & Content. He brings with him to the role a wealth of experience across the sports industry, with unrivalled knowledge of the traditional and new media landscape, and understanding of creating and owning great content.

"In this age, content is king, and Jim's expertise will enable us to inspire, create and deliver for our clients".

Jim Bruce-Ball was equally upbeat: "I am thrilled to be joining PSG and embark on a new chapter of my career. As an agency, PSG delivers to a broad range of clients, from athlete representation, to brand consultancy, sports marketing and events, yet manages with its team of experienced professionals to provide an outstanding service to each one. I am excited to join the team, and look forward to working with existing PSG clients, as well as seeking out new opportunities".