A leading name in the telecommunications and consumer electronics sector, the Gigaset Group has been announced as a new Official Partner of the world-renowned Ascot Racecourse in the United Kingdom and the prestigious Royal Meeting.

As a premier partner of Ascot Racecourse, the Gigaset brand will feature throughout Ascot's flat and jump racing seasons, including at the iconic Royal Ascot event. Gigaset becomes Official Partner and Official Consumer Electronics Partner with immediate effect.

The partnership between Ascot Racecourse Limited and Gigaset will initially run for a five year period until the end of 2019.

Ascot Racecourse is the elite horse racing venue in the United Kingdom and home to Europe's premier flat race meeting: Royal Ascot. With over 300 years of royal heritage at Ascot, and 160 years' tradition in phone manufacturing and consumer electronics at Gigaset, the two parties boast of having much in common: a passion for their heritage and for preserving their important core values whilst never standing still and remaining forward thinking leaders in their respective fields.

The two are certainly synonymous with style and elegance - at the Royal Meeting fashion goes hand-in-hand with horse racing and at Gigaset, elegant and timeless design is a fundamental product attribute.

Gigaset's CEO Charles Fränkl said of the agreement: "Gigaset is very proud to be Official Partner of Ascot and Royal Ascot. This partnership heralds a new phase in Gigaset history as we move to develop further smart product technologies, including mobile devices and smartphones. Ascot and Gigaset have many things in common, such as the way both organisations blend tradition with modernity and demonstrate a shared passion for quality and style. This partnership will help us to further raise awareness of our brand and bring our message - 'Wherever you go' - to life."

The Official Partnership will see the Gigaset brand featured at Ascot Racecourse throughout the year, including at the Royal Meeting this June where a representative of Gigaset will present a trophy to the connections of one of the winning horses at this star-studded highlight of the flat racing season.

Gigaset is also sponsoring two races at additional meetings later this year: the Gigaset International Handicap Stakes, to be held on 25th July, 2015, and the Cumberland Lodge Stakes to be held on 3rd October, 2015.

Commenting, Guy Henderson, Chief Executive at Ascot Racecourse Limited, welcomed the new partnership: "We are delighted to be able to make this announcement today. Ascot is about exceptional standards of elegance and traditional values whilst always endeavouring to make the most of modern technological advances for the benefit of our visitors. Gigaset mirrors our own philosophy with dedication to high quality engineering combined with forward thinking technology".

Juliet Slot, Commercial Director at Ascot, added: "The announcement of Gigaset as Official Partner, joining QIPCO in the premier tier of our commercial programme, is a genuine landmark moment for us.

"Gigaset is a new investor in British racing at the highest level and, as a consumer electronics company, also a new sector for us to be involved in. We look forward to exploring all kinds of customer facing initiatives, joint marketing and other opportunities with our new partners".

Picture: Ascot, England - May 12th: Guy Henderson, CEO of Ascot Racecourse Ltd (R) greets Charles Frankl, CEO of Gigaset (L) to announce Gigaset as new Official Partner of Ascot and Royal Ascot at Ascot Racecourse on May 11th, 2015 in Ascot, England. (Photo by Tom Dulat/Getty Images for Gigaset Mobile)