THSH, Birmingham's Town Hall and Symphony Hall, has announced a three year sponsorship agreement with Champagne Laurent-Perrier.

The deal includes investment into a champagne reception area at Symphony Hall to be launched as The Laurent-Perrier Gallery.

The new area will be for the sole use of corporate and private guests who can enjoy Laurent-Perrier Brut pre-performance and during intervals. Laurent-Perrier will also be the exclusive champagne throughout Town Hall and Symphony Hall.

"We're thrilled to have successfully agreed this sponsorship", said Steve Brandwood, Sales Director of Laurent-Perrier UK. "Town Hall and Symphony Hall Birmingham are iconic destinations celebrating music and the arts, welcoming thousands of visitors each year as well as hosting a variety of high profile events. This is a very significant arrangement for us and we’re delighted Laurent-Perrier has been selected for its House style of lightness, freshness and elegance".

"We launch a new Champagne Corporate Package scheme, taking effect from September 2014", said Anita Bhalla OBE, chair of Performances Birmingham Ltd. "With our partners, Laurent-Perrier, the scheme offers a package of tickets, with champagne and canapés, in private areas at both Town Hall and Symphony Hall (the Laurent-Perrier Gallery).

"Tickets will be available for all concerts (except CBSO concerts) up to four weeks before the show takes place.

"We are very much looking forward to welcoming Laurent-Perrier to Town Hall and Symphony Hall, strengthening our corporate offer over the next three years and adding to our attractive range of sponsorship packages. We are sure that Laurent-Perrier will be well received by everyone who visits or joins us here".