Unibet becomes Royal Windsor's Official Betting Partner

Online bookmaker Unibet has today announced an all-encompassing betting and gaming partnership with Royal Windsor Racecourse for the forthcoming (2014) flat season.

The sponsorship will see the multi award winning sportsbook sponsor over twenty races at the Berkshire track and be ever present on the course throughout the year, under a substantial racecourse branding initiative.

Unibet will not only become the Official Betting and Gaming Partner to Royal Windsor - the leading European online bookmaker will also sponsor Windsor's Owners, Trainers and Jockeys championship.

Unibet, founded in 1997 and listed on NASDAQ OMX Stockholm, is one of the largest listed gambling operators in the European market and provides services in twenty-two languages, with 8.6 million customers in over 150 countries. The company recently relaunched into the UK with a £3 million marketing campaign in May 2013 through its armchair expert integrated marketing campaign. In year one its ambassadors were Sir Ian Botham, Gavin Hastings and Goran Ivanisevic.

Unibet has offered a UK and Irish racing betting product since June 2013, and recently improved its offering in January 2014; during the last three months, Unibet has seen a record number of depositing customers, racing turnover and active player levels, and this trend seems set to continue as it develops its racing offering and enters into even more marketing partnerships during the year.

The multi-award winning bookmaker (Unibet recently won the 2014 Online Sportsbook Operator of the Year Award at the International Gaming Awards) will be running numerous promotions and customer experiences to ensure visitors to Royal Windsor benefit from the recently signed partnership, as well as holding a special staff day for all their 200 Wimbledon employees, where they will be joined by their armchair experts.

The relationship kicks off on the afternoon of April 7th and ends on 31st December, although the final race day is Monday, 20th October. The partnership forms part of Unibet's integrated racing marketing strategy and follows the launch of their acclaimed racing product.

Commenting on the partnership, Executive Director of Royal Windsor Stuart Dorn said: "We are delighted to welcome one of Europe's leading online bookmakers as our betting partner to Royal Windsor Racecourse. We have an exciting season ahead of us where we are looking to continue the development and engagement of the course. Our partnership with a winner from the International Gaming Awards 2014, a leading and innovative sportsbook, and one that intends to promote its racing product offering extensively in 2014 and beyond, will complement both parties' positionings and aims for the next year and beyond".

Ed Nicholson, Head of Unibet's UK Marketing Operations, said: "Unibet is delighted to be so closely associated with such a traditional, well respected and iconic UK racecourse. The partnership with Royal Windsor is one of many horse racing associations and marketing initiatives that Unibet will be announcing in the coming weeks".

"With twenty-six meetings throughout the summer - twenty-two fixtures on Monday nights - the partnership with Royal Windsor provides us with an opportunity to talk consistently to a targeted group of potential customers, not just in Berkshire, but throughout the country via ATR and branded coverage in all sorts of other media. Our racing product aim in 2014 is to ensure that those who like to bet on horse racing are aware that Unibet have launched a new racing odds line and have a comprehensive product that matches and exceeds our competitors offering.

"We would like this group to consider opening an account with us, and then to enjoy placing their horse racing bets with us on a regular basis."