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31st March, 2012
Aberdeen Asset Management announced as title sponsor of the Scottish Open
At a press conference held in the historic setting of the Queen Anne Room in Edinburgh Castle, European Tour Chief Executive George O'Grady CBE, Aberdeen Asset Management Chief Executive Martin Gilbert and the Rt Hon Alex Salmond MSP, Scotland's First Minister, have revealed details of a three year agreement for Aberdeen Asset Management to sponsor the Scottish Open.
As well as Aberdeen Asset Management’s title sponsorship, the package includes Scottish Government funding with the intention of ensuring the tournament "continues to bring economic and sporting benefits to the whole of Scotland and helps nurture the next generation of golfing talent by linking the event to a programme of junior golf activities". The funding will also help the Scottish Government meet its obligations to back European Tour tournaments in the run-up to The 2014 Ryder Cup at Gleneagles.
The prize fund for the 2012 Aberdeen Asset Management Scottish Open will be £2.5 million rising to a minimum of £3 million for the 2013 and 2014 tournaments.
The first tournament under the new title of the Aberdeen Asset Management Scottish Open will be played this summer at Castle Stuart Golf Links near Inverness from July 12th to 15th, with the three year agreement seeing the Aberdeen Asset Management Scottish Open also take its place on The European Tour International Schedule in both the 2013 and 2014 seasons.
The agreement with Castle Stuart is a three year one, split into two guaranteed years with an option to continue for a third year, and therefore no decision will be taken about the venue for 2013 or 2014 until the conclusion of this year's event.
George O'Grady said: "We are delighted to welcome Aberdeen Asset Management, an eminent global company based in Scotland, as title sponsor of the Scottish Open, one of the most prestigious tournaments on The European Tour International Schedule which, this year, will once again be played on the spectacular links layout at Castle Stuart.
"We are also extremely pleased to welcome Scottish Government support. This commitment is another example of Scotland's strong backing for European Tour events, and is part of the strong partnership that has developed in the build-up to The 2014 Ryder Cup".
The global reach of the Scottish Open was a significant factor in Aberdeen Asset Management's decision to take title sponsorship of the event. With the key objective of building the brand in the USA and across Europe, the tournament's established reputation as a leading professional European Tour event proved a natural fit for the global asset manager.
The announcement also enhances Aberdeen Asset Management's existing golf portfolio, which currently includes the sponsorship of European Tour members Martin Laird and Paul Lawrie and leading female professional Catriona Matthew, in addition to the backing of the Scottish Men's and Ladies amateur golf teams.
26th March, 2012
HSBC sets sail in new partnership with Cutty Sark Trust
HSBC has announced that it will become a long-term sponsor of the Cutty Sark Trust, in a four year project that brings together two iconic institutions of global trade.
The partnership marks the completion of the Cutty Sark Trust's six year restoration of the ship, which is due to re-open its doors to the public on April 26th.
Founded in 1865, HSBC has built a strong heritage in international trade. It produced the first banknotes in Thailand and Persia, and has also financed many of the world's major transport projects - the first railways in China; ports in India and Japan; the Erie Canal in North America; and the Channel Tunnel connecting the UK with Europe.
Commenting on the partnership, HSBC Group Chairman, Douglas Flint, said: "The Cutty Sark is rightly known as the fastest and greatest of the old Tea Clippers. It travelled across the globe bringing tea from China and wool from Australia. Today it is an emblem of Britain's heritage as a pioneer of global trade.
"HSBC was founded in Asia to finance trade with the West five years before the Cutty Sark first set sail in 1870. Although times have changed we still see trade as the biggest driver of economic and business growth. Our research suggests that global trade will increase by over 85% by 2026. So while the Cutty Sark is an emblem of past glories, it is also a reminder of the opportunities and excitement that global trade represents.
"HSBC is delighted to have this opportunity to support the Cutty Sark Trust".
Lord Sterling, Chairman of the Cutty Sark Trust, said: "Cutty Sark has worldwide recognition and is a much loved icon by the people of Greenwich, Great Britain and many throughout the world. It is a pleasure for all of us that she is re-joining the London skyline, particularly during Her Majesty the Queen's Diamond Jubilee.
"We are most grateful that HSBC has decided to support the Trust, celebrating the unique connection between the ship and HSBC throughout the history of maritime trade. As a business, HSBC's heritage in international trade particularly in Asia is second to none. Having been founded in the same era as the ship was originally built, they are a splendid partner to help bring the Cutty Sark's colourful history to the attention of families worldwide in the generations to come".
Picture of Cutty Sark licensed under Wikipedia's Creative Commons Attribution-Share Alike 3.0 Unported license: user LoopZilla; The Cutty Sark in Greenwich, London, UK {{GFDL}} Image by ''Atelier Joly'' 24th January 2005
24th March, 2012
GE and Dame Kelly Holmes launch GE Aspiring Minds programme
Worldwide Olympic Partner GE has joined forces with the Dame Kelly Holmes Legacy Trust to launch the GE "Aspiring Minds" programme, which aims to help school children develop the "can do" attitude and skills to succeed in the modern world.
Ruth Bedingham, responsible for Corporate Citizenship at GE, said: "The partnership with Aspiring Minds is based around GE's desire to use the Olympics as a way of inspiring young people to think about how to use the Olympic values, in particular those of inspiration, friendship and leadership, in real life".
Launched at the Eastlea Community School in the London 2012 Olympic Games borough of Newham by double-Olympic champion Dame Kelly Holmes, who was accompanied by Games mascots Wenlock and Mandeville, the GE "Aspiring Minds" programme will see twelve local schools partnered with GE sites across the UK for one-day workshops.
The project will be delivered by a trained group of Olympic and world-class athletes, GE volunteers and a skilled team of trained communicators, with each workshop consisting of a range of activities to help young people of all abilities to raise their aspirations and motivation.
Dame Kelly Holmes said: "I'm thrilled that GE is supporting my charity's Aspiring Minds programme. Aspiring Minds is a programme for young people, helping them to develop the attitude, motivation and personal skills they will need to succeed in the modern world. Delivered by world-class sports stars and a skilled team of trainers, this project gives young people the chance to learn from winners in sport, helping them to become winners in life".
23rd March, 2012
LV= extends County Championship deal for four more years
The ECB has announced that LV= has agreed to renew its title sponsorship of the County Championship for a further four years.
The new agreement, which will run from 2012 to 2015, will take LV='s relationship with cricket into a second decade; the company first began sponsoring the competition in 2002. With the new LV= County Championship season due to start on April 5th, the deal represents a major boost for the domestic four-day game, which saw aggregate attendances rise by nine per cent last year, from 487,000 to 531,000.
As part of the new deal, LV= will receive extensive branding rights and tickets for the competition which, last year, was won by Lancashire for the first time in seventy-seven years in a dramatic last-day finish to the season.
News and match highlights will be available via the ECB website as well as the first-class county websites and the LV= County Championship ePlayer channel. The competition will also be promoted via the ECB's iPhone and Android mobile apps.
More than 300,000 people watched footage via the LV= County Championship ePlayer channel last season – and a new monthly magazine programme fronted by Darren Gough featuring news, interviews and highlights will be launched on the ECB video channel next month.
ECB commercial director John Perera said: "Our partnership with LV= has brought significant benefits to the domestic game and we are delighted that they are to continue their long association with this famous competition.
"Last year's County Championship race proved to be a particularly memorable one and the significant increase in attendances announced today demonstrates that the competition is in robust health as it enters its 123rd year and continues to act as an excellent breeding ground for future England Test players".
David Smith, LV= sponsorship director, added: "We are very pleased to renew our sponsorship of the LV= County Championship for a further four years.
"The County Championship remains the foundation for the English game and continues to play an important part in improving the development of the England Test side and we are delighted to be at the heart of it".
22nd March, 2012
Honda (UK) announces Samsung Mobile as title sponsor of its Honda Racing British Superbike Team
Honda (UK) has announced Samsung Mobile as the title sponsor for its Honda Racing British Superbike (BSB) team, with a two year deal for 2012 and 2013, with the all-new Samsung Honda liveried CBR1000RR Fireblades.
The announcement comes with Honda mounting their charge on the British Superbike and British Superstock Championships in just a few weeks' time at Brands Hatch over the Easter weekend.
The Samsung Honda team will field the two rider line-up pairing of Michael Laverty and Jon Kirkham in the British Superbike Championship, alongside the two rider line-up of Jason O’Halloran and Gary Johnson in the Superstock 1000 series. All four riders will be contesting their respective British championships on the new-for-2012 and iconic CBR1000RR Fireblade (see right) which celebrates its twentieth anniversary this year.
Samsung's partnership with Honda will enable them to build on their previous involvement with the British Superbike Championship, by now being allied with the most successful two-wheeled racing team and motorcycle manufacturer in the UK. This high profile partnership, says the company, will provide Samsung with even greater exclusive content and opportunities to share with customers across its extensive range of mobile devices, including the Galaxy Note.
Honda Racing (UK) has an unrivalled history in motorcycle racing, having won no less than three British Superbike Championships from its eleven British titles in total, four World Championship titles and taken fifty-seven TT wins in its illustrious twenty three year history. 2012 marks the beginning of a new chapter in Honda UK Racing's history with the emergence of the new Samsung Honda team.
Simon Stanford, Vice President, Samsung UK & IRE Telecommunications & Networks Division, commented: "We are extremely excited to be taking our existing relationship with both Jon Kirkham and British Superbikes to the next level with the sponsorship of the Honda Racing (UK) team. As world champions four times over and with numerous British titles under their belts, we are thrilled to be coming on board as title sponsor of this team and continuing to take our leading and innovative mobile technology brand to the receptive and diverse motorsport audience".
Steve Martindale, General Manager of Honda (UK) Motorcycles, said: "From a commercial and team perspective we are delighted to forge this new relationship with Samsung Mobile, a brand that shares much of our own company philosophy for providing quality and innovative products for our customers. We look forward to sharing with Samsung even further racing successes that Honda Racing has enjoyed over the years".
The Samsung Honda team will be taking to the track at the first round of the British Superbike Championship over Easter weekend (7th to 9th April). To follow all the action with news, images and behind the scenes videos from the team and riders throughout the year, and to register for email news updates, visit www.honda-racing.co.uk.
21st March, 2012
WRU secures major partnership with Heineken and Brains
After a third Grand Slam victory at the Millennium Stadium on Saturday, the Welsh Rugby Union (WRU) has announced a significant new combined partnership with Welsh brewer Brains and the UK's leading brewer and cider producer Heineken.
Heineken will be installed as Official Lager and Cider Partner to the WRU and Millennium Stadium in Cardiff, whilst Brains will remain as the official ale of the WRU until 2016. The deal follows Wales' hugely successful Six Nations campaign which saw the team crowned Grand Slam Champions for the third time in seven years.
The new agreement, which will commence in June 2012 and will run until 2016, will see Brains beers, including SA, on sale in stadium bars alongside leading lager and cider brands Heineken, Foster's and Strongbow and will include a comprehensive rights package enabling both brands to engage with the Welsh public as of the commencement date.
Brains began working with the WRU in 2004, when their ale became the first Welsh brand to sponsor the senior team jersey – and has since become one of the WRU's key partners. The Brains' name was emblazoned on shirts during a period in which Wales won two Grand Slams in 2005 and 2008. In 2010 Brains switched its sponsorship, becoming 'official ale of the WRU'.
WRU Group Chief Executive Roger Lewis said: "The partnership with Brains has always been strong and this new, complete deal with Brains and Heineken combined, further cements that relationship.
"These brands are both extremely strong and therefore amalgamate effectively with the WRU brand and we are delighted to be able to continue to grow this relationship over the next four years.
"We have experienced three Grand Slam victories in the time Brains have been one of our partners and the four Heineken Cup matches hosted at the Millennium Stadium have all been commercially successful for both the WRU and Heineken and we look forward to more successes in the future".
Scott Waddington, Chief Executive at Brains, said: "Since 2004 more than a million pints of Brains have been sold in the Millennium Stadium and countless more in Brains pubs on match days. We're delighted that the strong relationship we've established with the WRU will continue and look forward to starting a new marketing partnership in the UK with Heineken, who are one of world sport's foremost sponsors.
"It is fantastic to have been able to celebrate the Welsh rugby team's achievements over the last eight years and we're predicting more of the same for the next four years. With a bit of Brains' positive thinking, here's to becoming the 'official ale of World Cup winners 2015'".
Lawson Mountstevens, Managing Director, UK On Trade at Heineken, said: "Heineken and Foster's are both showing strong growth in Wales and the new agreement signals our commitment to maintaining this brand momentum to drive sales still further in the country. Strongbow has long been the most popular cider in Wales and the new partnership will bring the nation's favourite cider brand back to the Millennium Stadium.
"Having hosted four Heineken Cup finals in the last ten years, we know the Millennium Stadium offers an outstanding showcase for our brands".
Brains highlights:
Two Grand Slams (2005 and 2008)
Five victories over England (2005, 2007, 2008, 2009 and 2012)
2005: 'Brains' famously replaced with 'Brawn' for France v Wales match in Paris
2005: Brains wins Hollis Sponsorship Award, Western Mail Business Award, National Business Award and Marketing Society Award
2008: Shane Williams wins IRB Player of the Year
2009: Brains wins second Hollis Sponsorship Award
2011: Wales reaches the semi-final of the Rugby World Cup
Heineken and sport:
• Heineken is the sponsor of European club rugby's premier competition, the Heineken Cup
• Heineken is the Official Beer Supplier and Worldwide Partner to the 2015 Rugby World Cup
• Heineken is an official sponsor of UEFA Champions' League football
• Heineken is the Official Lager Supplier and sponsor of the London 2012 Games and Paralympic Games.
Picture: match between Wales and Australia (Bronze Final) during 2011 Rugby World Cup in New Zealand; licensed under the Creative Commons Attribution 2.0 Generic license; uploaded from http://flickr.com/photo/60822981@N08/6267320031 using Flickr upload bot
20th March, 2012
Premium baby food brand, Plum, sponsors the parenting strand of programming on Sky
Premium baby food brand, Plum, is making its most significant marketing investment to date in order to raise awareness of the quality its organic baby food recipes for 'super babies'.
As part of a £1m campaign, Plum is sponsoring the parenting strand of programming on Sky with a series of bespoke idents which aim to communicate the super food quality and nutritionals of Plum's ingredients and how they can help to aid a child's development. Each ident features a Plum baby taking part in a seemingly normal activity, with the end frame revealing that the baby is, in fact, a genius.
Plum Marketing Director Nigel White explained: "Plum is all about educating and supporting mums through their weaning journey with the best quality ingredients and recipes which are created by the food experts in our kitchens. Each ingredient in all of Plum's recipes is chosen for a reason, to fulfil a need in a baby's development process.
"To support this concept, we have also produced the Weaning of Life Guide which is a downloadable magazine to provide parents with the best advice on early feeding.
"2012 is set to be an exciting year for Plum. We've got some exciting projects coming down the line and look forward to raising our brand profile further with both retailers and consumers".
The 2012 marketing campaign also includes dedicated PR and social media activity. The idents will be on air from March 2012.
19th March, 2012
Fulham FC Foundation and Barclays Spaces for Sports launch new three-year partnership
Fulham FC Foundation and Barclays Spaces for Sports (BS4S) have announced a new three-year partnership that sees the two organisations collaborating to provide a football and sport employability development programme for local people.
Targeting young people not in education, employment or training (NEETS), it aims to increase employment opportunities for 300 16 to 25 year olds by helping them develop life skills such as communication and team work, as well as giving them work related training.
With a £350,000 investment from Barclays, young people in Surrey and south, west and central London will take part in a series of ten week programmes providing the opportunity to improve employability skills and confidence and gain accreditations to help them enter or return to the labour market.
Participants will benefit from a range of interventions, including: work related learning (through volunteering), CV writing workshops, careers talks and tours, money management skills, literacy/numeracy/IT lessons alongside sporting activity. Barclays employees will be encouraged to volunteer to mentor participants in the programme.
Fulham FC Foundation has designed this bespoke football and sport employability programme in partnership with BS4S and will engage with local small and medium size businesses to facilitate employment opportunities for graduates of the programme.
David Wheldon, Head of Brand, Reputation and Citizenship, Barclays commented: "As part of our Citizenship agenda Barclays plays a broader role in the communities in which we live and work beyond what we deliver through our core business activities; we do this through community investment programmes and the direct efforts of our employees. By empowering young people with appropriate skills we can help them achieve economic independence and security now and in the future. We are delighted to be partnering with Fulham FC Foundation on this unique programme which brings together the independent interests and expertise of each organisation to do just that".
Steven Day, Chief Executive, Fulham FC Foundation said: "Fulham FC Foundation is very excited to be working with such a prestigious organisation as Barclays. This innovative new programme underlines the club's philosophy of working alongside the local community to assist in 'building better lives through sport'. This programme adds another element to our portfolio of sports and education activities, through which we engage with in excess of 6,000 young people a month. We will use our expertise in this field to ensure that this project and partnership is a great success. We will hopefully start to see this through the development of the young people in and around London who are participating, gaining employability skills and are supported to get back into work or training".
Danny Murphy, Fulham Football Club captain, added: "This fantastic new three-year project partnership between the Fulham FC Foundation and Barclays Spaces for Sports will help young people to enhance their skill sets to either get back into a training programme or to gain employment. To see two well-known organisations using the power of football to develop and deliver a rewarding programme is very encouraging, and I am delighted to support it".
19th March, 2012
Edinburgh Zoo appoints Lynx as sponsor for the panda mating season ...
Lynx has been announced as the official partner for the panda mating season at Edinburgh Zoo, to help encourage their most famous residents make panda cubs.
With mating season just about to kick off, the whole world will be watching giant pandas Tian Tian and Yang Guang in the hope that they will move beyond flirty glances. Lynx recently caused a stir amongst the human species with the release of their For Him + For Her Attract range. The coming together of the two new editions encouraged people up and down the country to "Unleash the Chaos" wherever they are.
Now Edinburgh Zoo is being offered some sexy pearls of wisdom from the makers of Lynx Attract 'For Him + For Her', which could help Unleash the Chaos for Tian Tian and Yang Guang, resulting in some hanky-panky panda action and, hopefully, giant panda cubs. And, although Tian Tian or Yang Gaung won't be wearing Lynx themselves, apparently you can't underestimate the importance of scent in the panda mating process!
Talking about the prospect of animal attraction, Lynx Attract brand manager, Kieran Danaher, said: "With the launch of Lynx Attract 'For Him' & 'For Her' we've effectively doubled the power of the Lynx Effect - it's the perfect time to partner with Edinburgh Zoo and use our attraction know-how to help out with panda mating season".
Tian Tian's hormones are being monitored closely by the zoo keepers, who believe that the best time for the pandas to mate may be nearing. But the fuzzy couple will have to be quick, female pandas are only interested in mating for three days of the year!
If successful, it will be seen a huge boost for the giant panda, currently an endangered species, and the first panda cub ever to be born in the UK.
Keep up-to-date via Panda Cam at www.edinburghzoo.org.uk/pandacam.html
17th March, 2012
Bailey Caravans announces sponsorship of new windsurfing and motor racing teams
Bailey Caravans has announced its sponsorship of Team QSW windsurfing and Team QSW mini motor racing teams.
Both of these pastimes involve a significant amount of travelling to specific locations with overnight stays being an integral part of the lifestyle. Touring caravans are therefore ideal as a leisure support vehicle for this type of activity, says the company, and are already widely used for this purpose by these sporting communities.
Team QSW was started by Neil Greentree, owner of Quayside Windsurfers, in 2007, and over the last five years it has grown to become the UK's largest independent windsurfing team, covering all disciplines of the sport. It competes at events across the UK throughout the year as well as promoting windsurfing to the general public. The team currently consists of four riders: Neil Greentree (Freeride), Steve Chatten (Slalom), Andy Holland (Waves) and Jonnie Fanneran (Freestyle), who are all respected windsurfers with over ninety years' combined experience.
The arrival of Jonathon Lewis at the Greentree Group lead to the creation of Team QSW Mini racing team. Coming from a racing family, Jonathon has a rich history in motorsport driving and has competed at the highest level. Fuelled by his and Neil's shared passion for speed, in 2011 Jonathon built an old car up to race in the Super Mighty Mini Championship.
In five meetings last year he managed one outright win at Brands Hatch and three further podium finishes. Inspired by this initial success he has built a new Bailey sponsored car for the 2012 season to compete in a full programme of races.
As part of the sponsorship package the QSW teams will have access to a new Orion 530-6 caravan to use as their support vehicle. As with all Orion models the compact and aero-dynamic bodyshell of this vehicle makes it easy to drive, easy to park and easy to store, providing the flexibility of use as a mobile base from which people can enjoy their chosen leisure activity.
It is built using the same high performance Alu-Tech construction system featured in the other Bailey ranges and also includes a GRP outer skin for extra durability.
14th March, 2012
Virgin Money sponsors Britmums blogger money-saving competition initiative
Virgin Money is sponsoring a competition run by blogging network Britmums aimed at uncovering the best practical money saving tips and stories from mummy bloggers around the UK.
Two winners will each receive a £500 prize to help them start their own nest egg for the future. As well as creating video interviews on money-saving tips with top bloggers to get things started, Britmums will also be hosting a live Twitter event later this month.
Backed by Virgin Money's Stocks and Shares ISA team, who are providing the prize money, the initiative aims to help people who might want to save or invest for the future, but who don't feel that they have enough money to spare each month.
Scott Mowbray, a spokesman for Virgin Money, said: "Mums are often the unofficial guardians of family finances and day-to-day expenditure, so they have some great insights into where the savings can be made. We hope that this initiative will provide inspiration for anyone who is looking to put a little bit of money aside each week, whether it's for a rainy day or to invest in one of our products".
The competition is open to anyone who submits a tip or story to the competition page on the Britmums website, and two entrants will be randomly chosen to receive the £500 prizes.
The competition will run beyond the end of the financial year on the 5th of April, which is the deadline for this year's ISA applications, and will close at 17:00 BST on the 10th April. All the tips and stories collected will be made available on the Virgin Money website when the competition closes.
Anyone wishing to find out more should visit the Virgin Money Stocks and Shares ISA page, where Terms & Conditions are also available - http://uk.virginmoney.com/virgin/isa/stocks-and-shares.
13th March, 2012
ESPA unveiled as Official Gold Sponsor of the Serpentine Gallery Pavilion
ESPA has announced the first of its cultural partnerships for 2012 with sponsorship of the annual Serpentine Gallery Pavilion.
ESPA, which is a leader in the design and management of  prestigious spas across five continents, whilst producing a wide range of natural spa products, will be celebrating its British heritage throughout 2012 by embarking on a series of collaborations with British cultural institutions, artists and luminaries that showcase the best in design, expertise and "the unexpected".
Julia Peyton-Jones, Director, and Hans Ulrich Obrist, Co-Director, Serpentine Gallery said: "The Serpentine Gallery Pavilion commission depends on the invaluable support of many partners to make real the vision of the architects. We are so fortunate that ESPA shares the Serpentine's aspiration of bringing world class architecture to the UK public to enjoy for free and we are eternally grateful for their support of this project".
For the twelfth commission in the Gallery's annual series, Herzog & de Meuron and Ai Weiwei will create the 2012 Serpentine Gallery Pavilion, the world's first and most ambitious architectural programme of its kind.
The design team - responsible for the celebrated Beijing National Stadium, which was built for the 2008 Olympic Games and won the prestigious RIBA Lubetkin Prize - will come together again in London in 2012 in a special development of the Serpentine's acclaimed annual commission, which will be presented as part of the London 2012 Festival, the culmination of the Cultural Olympiad. The Pavilion will be Herzog & de Meuron and Ai Weiwei's first collaborative built structure in the UK.
This year's Pavilion will take visitors beneath the Serpentine's lawn to explore the hidden history of previous Pavilions. Twelve columns will support a floating platform roof 1.5 metres above ground, eleven of them will characterise past Pavilions. The architects have created a design that will inspire visitors to look beneath the surface of the park as well as back in time across the ghosts of the earlier structures.
"We're delighted to be partnering with The Serpentine Gallery Pavilion, which is part of the London 2012 Festival", said Susan Harmsworth MBE, CEO & Founder of ESPA International. "Our British heritage is extremely important to us and to be able to support British arts and culture, in particular the creativity and innovation of the Pavilion, is important to ESPA as it reflects our core values".
12th March, 2012
Amir Khan signs two year sponsorship deal with Maximuscle
The UK's leading sports nutrition brand, Maximuscle, has agreed a sponsorship deal with Bolton boxer Amir Khan.
Khan is the former unified WBA (Super) and IBF Light Welter Weight Champion and, on May 19th, 2012, will face Lamont Peterson in a WBA-ordered rematch, following the controversial result of their December 2011 fight. Maximuscle will support Khan on the road to this significant bout at the Mandalay Bay Hotel, Las Vegas, and beyond.
Maximuscle say they will work with Khan for the next two years, helping him ensure optimal recovery after training and keeping him in the best condition pre-, during and post-fight time. As part of this strategic partnership, the Khan camp will utilise Maximuscle's expertise "to further develop world-class nutrition and hydration strategies, aiding performance optimisation, endurance and recovery".
"I'm training six hours a day, six days a week, so my sports nutrition programme is vital during preparation for fights", said Khan.
"In my sport making weight is a key focus, so I am delighted to be able to call upon Maximuscle's reliable sports nutritionists to help manage my diet and ensure I am in peak condition when I need to be", he added.
Mark Morgan, Sponsorship and PR manager at Maxinutrition, said: "Amir Khan is one of the most exciting British sportsmen around and we are extremely excited to be able to help him achieve his boxing goals".
"Amir Khan is at a significant moment in his career and we are committed to helping him continue to build on his training and performances by providing him with first class sports nutrition. Maximuscle will focus its efforts on helping Khan to optimise his performance in key fights through bespoke nutritional support".
10th March, 2012
Marquis Vodka to sponsor opening night of landmark exhibition at Gazelli Art House
Marquis Vodka will sponsor the opening night of Gazelli Art House's show, Bodhi, taking place next Thursday, March 15th.
The company, whose renown derives from their hand-selected rye grain and their cutting-edge use of technology, is no stranger to sponsoring West End events. Their motto, Nulli Secundis - Latin for second to none - expresses their desired positioning as a quality brand. Their collaborations are well-known within London's cultural life, this sponsorship of the Gazelli Art House recognising the innovative stance of this new gallery.
Marquis Vodka's sponsorship of Gazelli Art House's launch party celebrates the opening of the gallery's first permanent space, located on 39 Dover Street in central London. The gallery, known for their successful series of provisional shows across a variety of London-based venues, will launch the space with a group show entitled Bodhi which will engage with audiences on a spiritual level.
"Bodhi" is a Sanskrit word traditionally translated into English as "enlightenment". In Buddhism it is the knowledge possessed by a Buddha into the nature of all things.
Bodhi is the finale of a series of exhibitions focusing on the five main classical elements, Fire, Earth, Water, Air and Ether. Throughout 2011, shows were located in unique "one off" settings across the capital.
Bodhi brings the whole series together in an exhibition that focuses on the human search for enlightenment. This will be exhibited in Gazelli Art House's first permanent gallery space in central London, sponsored by Marquis Vodka, the event promises to be an exciting beginning for the gallery.
Included in Bodhi are the works of artists Olympia Scarry, Jaume Plensa, Khanlar Gasimov and Shan Hur.
8th March, 2012
Flybe and Exeter City agree tenth season of shirt sponsorship
Flybe, Europe's largest and most successful regional airline, has announced a further year's sponsorship of Exeter City FC ("the Grecians"), taking the partnership to a tenth full year, just months before the airline itself marks its tenth year of operation in July.
In a photocall at St. James' Park, the emphasis was very much on celebrating the number 10, as the Grecians’ star striker and wearer of the coveted shirt, Daniel Nardiello, posed with over-sized number one and zero to celebrate the partnership between the Exeter-based airline and the League One club.
The airline first became shirt sponsors in 2002 and have stuck with the club through thick and thin, watching as they have risen from the Conference to become last season’s surprise play-off challengers in League One. During this time, the club has won widespread plaudits for being one of the few professional outfits to be owned and run by its fans through the ECFC Supporters Trust; and, meanwhile, Flybe have grown from the fifth biggest UK domestic airline to number one.
The six figure deal includes financial performance bonuses based on the club's standing in the League. The contract also provides additional branding opportunities to Flybe and also sees ongoing support of the Club's community football development with commitment to some key initiatives including the Flybe Community Cup and schools' coaching competitions.
The club say that Football League officials have confirmed that the agreement between Flybe and the club is the third longest by any private sector company, bettered only by Carlisle United and AFC Wimbledon.
Commenting on the deal, Flybe's Director of Marketing, Simon Lilley, said: "Flybe is delighted to be extending our sponsorship of Exeter City. At a time when the economic environment is challenging and the football sponsorship market nationally is in decline, we are proud to again demonstrate our commitment to our local club with a contract that will take the partnership into its second decade. Grecians' supporters have been extremely supportive of Flybe and we are proud to have the opportunity to continue our special relationship with the Club and its fans".
Julian Tagg, Exeter City's Vice Chairman and CEO, said: "We are enormously proud to be renewing once again with Flybe and to be celebrating ten years of partnership and genuine friendship. Exeter City is a community owned club with a unique association with a major member of our community. Together, over this ten year period, we have both gone forward and made huge strides in our respective fields. At the same time we have both clearly remained true to our core beliefs and grown within the communities we live and work in. We carry Flybe on our shirts as an endorsement of our commitment to each other".
In conclusion, Mr. Lilley said: "Flybe's support for the club goes way beyond simply putting the brand on the shirt and continues behind the scenes to see us regularly providing assistance with flying players, Paul's management team and potential new signings around the UK, to helping with scouting missions and reccies of forthcoming opponents. We would like to think that we have played a small part in the Club's success over the last few years".
7th March, 2012
Missguided to sponsor first ever Manchester Fashion Week
Online fashion brand Missguided has announced that it is to sponsor the first ever Manchester Fashion Week, which takes place from April 9th to 14th.
The event takes place in Manchester’s luxury retail quarter, Spinningfields, and for six days it will feature catwalk shows, parties, fashion films shown on an outdoor cinema and secret gigs.
As principle sponsor, Missguided will take centre stage on April 10th, with five themed catwalk shows showing its new and exclusive summer collections, as well as hosting a VIP party.
Managing Director of Missguided, Nitin Passi, said of the sponsorship: "As Manchester's most exciting and forward-thinking young fashion brand, it was a natural fit to support this new initiative, celebrating the city as a go-to destination for the best in UK fashion".
Other brands hosting catwalk shows include Mulberry, All Saints and boutique Flannels, as well as the best in Manchester design talent from the fashion students of Manchester Metropolitan University.
7th March, 2012
Marriott Hotels & Resorts in new "perfect match" partnership with RFU
London: Marriott Hotels & Resorts has today announced a new strategic partnership to expand and extend its existing relationship with the Rugby Football Union (RFU) for the next four years.
The alliance includes new title sponsorship of the Marriott London Sevens and Official Partner of England Rugby, making Marriott Hotels & Resorts a major supporter of the RFU.  The agreement also builds on the brand's existing presence at Twickenham Stadium, with the London Marriott Hotel Twickenham.
Marriott Hotels & Resorts will be the title partner of the Marriott London Sevens, held at Twickenham on the weekend of the 12th and 13th May, 2012. Last year's hugely successful event saw over 100,000 fans pass through the gates over the two days and 2012 promises to be even bigger and better, with London playing host to the final leg of the HSBC Sevens World Series.
Osama Hirzalla, vice president brand marketing and ecommerce for Marriott International in Europe said: "We are thrilled to build on our existing relationship with the Rugby Football Union with this new strategic alliance. Already having a hotel within Twickenham Stadium itself, this new partnership cements Marriott's support of England Rugby and gives exposure for our brand to a wider audience.
"The RFU and Marriott Hotels & Resorts are both brands that are defined by performance, excellence and passion, so this partnership is a perfect match".
Sophie Goldschmidt, chief commercial officer Rugby Football Union, added: "We're delighted to be expanding our relationship with Marriott Hotels & Resorts for the next four years. It's an exciting time for rugby in England, with the Marriott London Sevens in May, the 2015 Rugby World Cup and numerous other events in between. We look forward to working with Marriott to bring new opportunities to our fans and Marriott Hotels & Resorts guests".
4th March, 2012
Voltarol to sponsor ITV3 late evenings
ITV Commercial has announced that Voltarol, treatment for topical muscle pain and part of Novartis Consumer Health, is the new sponsor of ITV3's Late Evenings.
The broadcast sponsorship package was negotiated by ITV Commercial and MEC on behalf of Voltarol.
The package will span from 21:00 to 24:00 on ITV3 and will feature the strapline, "The joy of movement. Late Evenings on ITV3 sponsored by Voltarol". ITV3 specialises in contemporary and classic drama, including programmes such as A Touch of Frost, Inspector Morse, Heartbeat and Taggart.
Voltarol's brand manager commented: "The ITV3 sponsorship will deliver widespread awareness amongst a key target audience helping to fuel further growth for Voltarol".
Neesha Taneja, Sponsorship Sales Manager at ITV said: "We are thrilled that Voltarol are coming on board to sponsor Late Evenings on ITV3. The partnership is a great brand fit and will enable the brand to communicate with their target audience on a daily basis".
Sponsorship idents will be created by PPC.
1st March, 2012
Turner Media Innovations secures Kelloggs Mini Max as sponsor of breakfast on Boomerang
Turner Media Innovations has signed a year long sponsorship deal with Kellogg's to promote Mini Max, its children's cereal brand which launched in August 2011, on Turner's popular children's channel Boomerang.
The deal was negotiated by Maria Donaldson, Associate Director, Carat Sponsorship and Camille Mendes, Account Director at Turner Media Innovations. All sponsorship activity was handled by Zara Peters, Senior Sponsorship & Promotions Executive at Turner Media Innovations.
The campaign includes sponsorship of breakfast programming on Boomerang every weekday from 7am to 8am. Shows broadcast on Boomerang's breakfast slot include family favourites such as The Garfield Show, Mr Bean, Scooby-Doo and Tom and Jerry.
The daily weekday breakfast sponsorship will be themed around preparing for the school day ahead and will be supported by three bursts of full scale channel sponsorship in February, April and September, which will drive to an online competition where kids can win exciting prizes for their school. The online microsite will be hosted on www.boomerangtv.co.uk.
Turner Media Innovations claim they secured Mini Max as sponsor of breakfast on Boomerang due to the strength of the channel's popularity with kids and housewives, in order to reach both purchasers and recipients.
Andrew Mallandaine, UK Sales Director, Turner Media Innovations says: "We have a rich history of promotional partnerships with Kellogg's and look forward to seeing the debut of the Mini Max sponsorship of breakfast on Boomerang. Day-parted advertising, scheduled to correspond with children's activities during the day, are particularly effective. So it's great to have this year long commitment from Kellogg's which will help reinforce the brand's impact at breakfast."
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The UK Sponsorship Database
