Scotland's largest celebration of farming, food and rural life, The Royal Highland Show (23rd to 26th June), has announced that it has raised almost £450k in sponsorship for the 2016 event, with title sponsor, The Royal Bank of Scotland, continuing to support the Show and the agricultural industry in Scotland.

A number of other major sponsors - Heineken, Marks & Spencer, Greenspan Energy, ScottishPower, McDermott Group and Quality Meat Scotland - have confirmed their renewed support for the event, which attracted over 180,000 visitors in 2015.

Peter D Stirling has increased its sponsorship this year, making the company a new major sponsor, and the Gillespie Family will mark their thirty-eighth year as a loyal supporter of the show in the show jumping competition.

The event has also welcomed a number of new sponsors this year, including The Scottish Salmon Company, Scottish Salmon Producers Organisation, Highland Spring, Fisher Paykal, Strathallan Events, Easterton Stables, Scottish Beef Association, Odysseus Capital Management, Dengie, RD Sports horses, MacMillan Land and Newark Livestock Mart.

A new element of the show this year, an overall prize in the Scottish Cheese, Scottish Ice Cream and Scottish Butter Championships, will be sponsored by Lactallis McLelland, which continues its Royal Highland sponsorship under its Seriously Strong Cheddar brand.

Willie Gill, RHASS Chairman, said: "As a registered charity, the society relies on this sponsorship to put on the show. The overwhelming support we receive from our sponsors year on year is testament to the popularity of the Royal Highland Show and its reputation for being the place to do business.

"The thirty-five years of support from the Royal Bank of Scotland is really a testament to their commitment to the rural and agricultural community in Scotland".

The Royal Highland Show takes place from 23rd to 26th June at the Royal Highland Centre, Ingliston and is organised by the Royal Highland and Agricultural Society of Scotland (RHASS).