PruHealth and PruProtect, the health and life insurers, have signed three year agreements with a trio of top flight Barclays Premier League football clubs, in order to raise awareness of Vitality, the healthy living rewards programme, which encourages and rewards its members for living a healthy lifestyle.

The agreement, says the company, will give new and existing Vitality members the chance to win "money-can't-buy" experiences and exclusive prizes - from signed merchandise and tickets to matches and stadium tours, to attending coaching clinics for children and matches in VIP style.

The leading lifestyle insurers and their parent company, Discovery, will be promoted in a variety of ways by the clubs, including pitchside advertising, branding of the medical staff's clothing and logo positioning on the women's team kits.

Neville Koopowitz, CEO of PruHealth and Vitality, said: "We believe in the power of sport to help inspire people to live a healthy life, which is why we partner with leading sports figures, teams and events to help us spread the Vitality message. Our collaboration with some of the top teams in the country - Premier League winners Manchester City, runners-up Liverpool and FA Cup Winners Arsenal – is the latest move in our goal of changing the game when it comes to people's health".

Vinai Venkatesham, Arsenal's Sales and Marketing Director, said: "PruHealth and PruProtect with Vitality have an innovative approach which rewards its members who adopt a healthier lifestyle, and we will be helping them communicate these benefits to Arsenal and football supporters globally. Their approach of rewarding members, which we follow in our own Club membership scheme, positions them as true leaders in their sector and we are delighted to welcome PruHealth and PruProtect into our growing family of commercial partners".

Billy Hogan, Chief Commercial Officer for Liverpool FC, said: "We're thrilled to bring PruHealth and PruProtect with Vitality on board as the first new partner of the 2014/15 season. Their ambition to promote healthy and active lifestyles across the nation fits in well with Liverpool Football Club and the work we’re doing in communities across the globe".

Tom Glick, Chief Business Officer for Manchester City, said: "We’re delighted to be partnering with PruHealth and PruProtect with Vitality. Having already seen the positive impact of the Vitality programme amongst our staff, we look forward to building that relationship further by helping them introduce Vitality to City fans and the wider football community over the coming seasons".

The football partnerships are the latest additions to PruHealth and PruProtect's sponsorship portfolio, which includes associations with Vitality ambassadors Jessica Ennis-Hill, Jonny Wilkinso and Lord Sebastian Coe, plus events such as The Vitality Run Series, The PruHealth World Triathlon London, Official Partnership to the UK's Test Match Grounds and Sky News Sports bulletins.