Ipswich Town have agreed a three and a half year shirt sponsorship deal with Daub Alderney Ltd, part of the Stride Gaming group.

The partnership will see the brand, Magical Vegas emblazoned on the front of all Town's first-team shirts from next season until the end of the 2020-21 campaign.

The deal will also see the Magical Vegas logo replace the Marcus Evans Group logo on the team's red away shirt only for the remainder of this season.

The club have made it clear that supporters who have purchased an adult away shirt for this season can have the Magical Vegas logo overprinted on the shirt free of charge at the Planet Blue store. This service is not available immediately, says the club, but will be put in place as soon as possible and will be publicised through the its normal media channels.

The agreement, which will net Town close to £2,000,000 over the duration of the contract while they are a Championship club, will see the end of a ten year run as shirt sponsors for the Marcus Evans Group.

"A lot of hard work has taken place on both sides and it's the start of an exciting new partnership", Town MD Ian Milne told the club's website.

Town's Director of Sales, Rosie Richardson, added: "We've been working on this agreement since the autumn and we are all delighted it has come to fruition.

"Magical Vegas is an exciting brand and we look forward to a new era of shirt sponsor at Ipswich Town Football Club".

Konstantinos Veletas, spokesperson for the Stride Gaming group, was equally upbeat about the future of the new relationship: "We are delighted to be working alongside such a prestigious football club as Ipswich Town. It's a thrilling new venture for us and we are looking forward to a very successful partnership over the next three and a half years".

The Stride Group is a leading online gaming operator which uses a combination of its proprietary and licensed software to provide online bingo, slot and casino gaming. Among its successful ventures is Magical Vegas.

Magical Vegas is a real money online casino site and offers a large selection of casino games, ranging from online slots and live casino to scratch cards and arcade games, whilst also offering an extensive selection of exclusive games.