The Professional Squash Association (PSA) has announced a new partnership with independent sports and entertainment marketing agency CMSeven, that will see them become the PSA's commercial sales agency for the Canary Wharf Classic and Allam British Open.

CMSeven, who specialise in the delivery of strategic partnerships and campaigns on behalf of their clients, will work with the PSA to secure commercial partnerships for both prestigious PSA World Tour tournaments, taking place in London and Hull this March.

"We are pleased to have reached an agreement with CMSeven that will see them take priority for selling all partnership packages for the Canary Wharf Classic and British Open", said PSA Chief Commercial Officer Tommy Berden.

"CMSeven have a strong history of successfully attracting high quality blue-chip partners to major sporting events within the UK and we are excited to be working with them on two of the most significant squash events taking place in Europe".

Charlie Mitchell, CMSeven Director, commented: "We're delighted to have been appointed as the exclusive UK agency to the PSA across the respective properties.

"Both tournaments generate significant global reach and we're looking forward to working with the PSA in helping to expand their existing family of commercial partners".