West Ham United announce record sponsorship deal with Betway

West Ham United have announced a new long-term partnership that will see leading online gaming platform Betway become the Club's new principal sponsor.

The deal, the biggest in the Club's history, will see the Betway logo feature on the front of all of its senior team's playing shirts and trainingwear, starting with Sunday's first-team fixture with Manchester United, along with naming rights to the Boleyn Ground's West Stand.

The new partnership will cover an incredibly exciting period for West Ham, who start their final season at the Boleyn Ground in August before moving to a state-of-the-art new home in Queen Elizabeth Olympic Park the following summer.

Betway's Executive Director, Bob Dutnall, said: "West Ham United are a club with a rich history and passionate supporters and we're thrilled to have secured this sponsorship at a time when the team are performing so well.

"The Barclays Premier League is the world's most popular football competition and the sport is synonymous with excitement and betting, making it a perfect fit for our growing brand.

"We are looking forward to supporting the Hammers on the pitch and rewarding their fans off it with innovative Betway offers and special markets".

West Ham United Vice-Chairman, Karren Brady, said: "We are pleased to welcome Betway to the Club as our new principal sponsor, in what is our biggest-ever commercial deal.

"Like us, Betway are an ambitious, forward-thinking company and the size of the agreement reflects our status as one of the fastest growing brands in world football.

"Betway join us at one of the most exciting periods in our history and we will be working closely with them as we prepare to bid an emotional farewell to our home of more than 110 years before moving into our stunning new Stadium in 2016".

This is Betway's first venture into football and the next step in a sponsorship strategy that has already seen the sportsbook invest heavily in darts as the Premier League sponsors and UK horseracing, penning deals to lend their name to the Queen Mother Champion Chase at the Cheltenham Festival and four major races throughout the 2015 Flat season.