26th February, 2014
New 4* hotel group Amba to sponsor first City of London Mile

25th February, 2014
Debenhams announces charity partnership with Help for Heroes

24th February, 2014
Toshiba in exclusive Live from Space partnership with Channel 4

21st February, 2014
Sponsor EE powers Fanbots at the BAFTAS

18th February, 2014
Sheffield Hallam Uni. in Tour de France partnership

17th February, 2014
AIA Group in five year sponsorship deal with Tottenham Hotspur

14th February, 2014
CoStar sponsors Carter Jonas Yorkshire Pedalthon

11th February, 2014
Chic Renault sponsors Grand Designs Live 2014

9th February, 2014
Budweiser won't renew its sponsorship of The FA Cup

6th February, 2014
AVG announces lead sponsorship for The Pitch

4th February, 2014
Skrill and Football Conference part company after just twelve months

4th February, 2014
QIPCO Holding announced as Official Partner of Ascot and sponsor of the "King George"

3rd February, 2014
Adecco extends Davis Cup and Fed Cup sponsorship

2nd February, 2014
National Geographic Channel revs up its sponsorship with biggest ever deal