Adecco extends Davis Cup and Fed Cup sponsorship

The ITF has signed a new deal with Adecco, the world leader in Human Resources Solutions, in a three-year extension as an international sponsor of the ITF's two team competitions Davis Cup by BNP Paribas and Fed Cup by BNP Paribas.

The agreement commenced with this weekend's Davis Cup first round ties and will run through to 2016.

Adecco, the Official HR Sponsor of Davis Cup and Fed Cup, has sponsored both competitions since the end of 2010, having previously sponsored Davis Cup between 2002 and 2007. The company will continue to sponsor the on-court speed serve package for both competitions, and the new agreement will also see the return of the distinctive Adecco player benches.

ITF President Francesco Ricci Bitti, said: "We are delighted that Adecco is extending its sponsorship of our two prestigious team competitions for a further three years. Adecco has been a loyal and hardworking partner of Davis Cup and Fed Cup, and we believe that these competitions are a perfect fit for a company that has enjoyed strong international growth since joining our family of sponsors."

Adecco Group Chief Sales Officer, Sergio Picarelli, also commented on the decision to sponsor Davis Cup and Fed Cup: "We are proud to renew our partnership with the International Tennis Federation in what are the world's largest team competitions between nations", he said.

"By also being the Official HR Sponsor, we offer our leading recruiting abilities for large scale international sporting competitions, as we do for other world-class sporting events".

Adecco is one of three second-tier international sponsors of the Davis Cup, alongside Rolex and NH Hotels.