ITV has announced that leading UK pizza brand Domino's is to sponsor The Voice UK, when it moves to its new home on ITV in January 2017.

Domino's says it will be using this sponsorship to demonstrate its position as the number one take away on a Saturday night, with event TV a primary passion point for Domino's customers and partnering with The Voice allowing the brand to "help make that Saturday night occasion even better".

Authentic vocal talent is central to the format of The Voice and Domino's is using this partnership to demonstrate the authenticity of its product and ingredients.

The sponsorship package, brokered by Arena Media, includes exclusivity on the show's TV idents, brand exposure on the ITV Hub as well as being the headline sponsor of the mobile companion app.

"The launch of The Voice UK on ITV brings a brand new commercial opportunity to British television and I’m delighted to welcome Domino’s as the show sponsor", said Gary Knight, Commercial Content Director, ITV . "The Voice heralds the start of the biggest entertainment shows on ITV across 2017 and sets us up for the start of a fantastic year"

Tony Holdway, Sales & Marketing Director at Domino's, was equally upbeat. "The Voice offered us an ideal opportunity to align ourselves with ITV's fresh approach to the show when it moves to its new home on ITV in January. We hope to enhance viewers’ weekend entertainment with our freshly handmade to order pizzas using quality ingredients whilst they enjoy the drama and excitement that only The Voice can bring".

The Voice's appearance on ITV in January will be the first time the show has been on commercial TV in this country, and will be presented by Emma Willis. Global music stars Sir Tom Jones, Jennifer Hudson and Gavin Rossdale will join seasoned, superstar coach will.i.am.

The winner of the competition will scoop a life-changing recording contract with music giants Polydor Records, home to global music stars Take That and Ellie Goulding, as well as the UK's biggest breakthrough artists, including The 1975 and Years & Years.