The flagship Fiat dealer group, Motor Village, has teamed up with Fulham Football Club of the Sky Bet Championship to become their Official Car Partner this season.

In a one-year deal, the London-based retailer will supply Fulham FC with a fleet of vehicles for use as match day corporate shuttles and, on non-match days, for the club's Player Care and Academy departments.

The arrangement, says Fiat, perfectly complements the history and heritage surrounding London's oldest football club - formed in 1879 - and Fiat, which has produced more than ninety million vehicles since it was founded in Turin in 1899.

Fiat's popular 500L family car, the Fiat Doblo people carrier and the sporty Alfa Giulietta are among the cars initially being provided to Fulham FC as part of the arrangement. As well as the car supply, the deal brings Motor Village a set of marketing rights, including in-stadium advertising and the opportunity to showcase vehicles to both Fulham FC players and fans.

Targeting the club's very large fan base, the deal is aimed at increasing awareness of the Fiat, Alfa Romeo, Jeep, Chrysler and Abarth brands among thousands of potential customers.

"We are proud to be involved with Fulham FC for this season", said Tony Dittli, Managing Director of Motor Village. "At a time when Fulham is gearing up for new challenges of their own, we want to be part of that journey, and share in their success. This opportunity will allow us to showcase all Fiat Group cars to players, staff and fans. We are a perfect fit for the football club".

"I am delighted to welcome Motor Village as Fulham's Official Car Partner for the 2014/15 season", said Alistair Mackintosh, Fulham Football Club Chief Executive. "It is a well-established and prestigious London company. We look forward to having a successful relationship with them through this campaign and hopefully further into the future".