Speyburn teams up with charity to preserve Scottish wildlife
Speyburn Highland Single Malt Scotch Whisky has announced it will be joining forces with the Spey Foundation to support their ongoing conservation work along the River Spey.
The one year partnership will fund a project that opens up the Spey burns to wildlife by
overcoming in-river obstacles that prevent salmon and sea trout from spawning. The project
will also include protecting and restoring the catchment's natural features to help improve the
habitat and biodiversity of the area and the river bank.
To sponsor the conservation initiative, Speyburn will launch a nationwide Salmon Run
campaign that will be driven by sign-up to Clan Speyburn – the whisky's free online
member's community. For every person who signs up over a one year period, the whisky
brand will donate £1 to the Foundation.
Clan members will also receive a welcome pack,
regular newsletter, exclusive discounts and offers (including special clan bottlings) and their
name added to the Book of the Clan which is kept at the distillery.
To promote the campaign, the award-winning whisky will launch a series of initiatives,
including an on-pack promotion which will be rolled out in the UK and internationally next
month. All Speyburn bottles will feature a new Salmon Run neck tag which will outline the
collaboration, and a series of promotional and marketing material will be developed to
support it. An innovative new nationwide competition will also launch later in the year to
further encourage sign-up.
Regarded as the "classic salmon river", the River Spey extends to 107 miles, together with
approximately 560 miles of its tributaries. The Spey Foundation plays a vital role in
conserving both the burns and its wildlife through extensive research into salmon and all
aquatic species within the Spey fishery. It is this commitment, says the Foundation, that makes them the perfect
partner for Speyburn single malt which is crafted in the only distillery to use water from the
Granty Burn, a tributary of the River Spey, famed for its purity and its world class salmon
fishing.
Pamela Stewart, Speyburn's Brand Manager commented: "Speyside water is at the heart of our
single malt, so we are delighted to collaborate with the Spey Foundation to sponsor some of
the truly fantastic work that they do. Our whisky has always had a deep rooted connection to
fishing and the great outdoors due to the distillery's picturesque Speyside location.
"Our new campaign encourages whisky fans to reconnect with the home of the brand
through supporting the Spey Foundation and with each other through joining the Clan and
sharing the whisky experience".
Spey Foundation Director Roger Knight said: "There are numerous in-river obstacles
around the Spey catchment, such as distillery weirs that may now be redundant, but which
prevent salmon and sea trout from accessing the rivers and burns above these obstacles to
spawn.
"We are delighted that Speyburn will be helping us to overcome some of these problems,
which will open up burns not just to spawning fish, but to other wildlife as well".
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