England Hockey and the European Hockey Federation have announced that online gambling operator Unibet has signed an agreement to become Title Sponsor of the EuroHockey Championships 2015, which will be staged in London on Queen Elizabeth Olympic Park between 21st and 30th August.

The Unibet EuroHockey Championships 2015 will comprise forty matches over ten days at Lee Valley Hockey and Tennis Centre, with the women's and men's champions crowned over the weekend of 29th and 30th August. It promises to be a fiercely contested tournament with Germany looking to defend both titles.

Unibet's sponsorship, say the organisers, will help England Hockey deliver a world-class event experience for spectators, athletes and volunteers, whilst enabling the event to be showcased in the best possible light to a 100 million-strong European TV audience.

The event will be broadcast across Europe with national terrestrial TV coverage in the UK, and via major broadcasters in European countries.

Chair of the Unibet EuroHockey Championships 2015 Organising Committee, Andy Tapley, said: "We are delighted that Unibet has come on board as Title Sponsor of the forthcoming EuroHockey Championships. With its genuine passion and expertise across all sport, the partnership will help us create more interest in the event and continue to grow hockey in the run up to the Olympics".

The President of the EHF, Marijke Fleuren, added: "I would like to congratulate England Hockey on securing a Title Sponsor for the EuroHockey Championships. From the outset all the stakeholders agreed that this Championships would be about putting the players first, also a core strategy of Unibet. We welcome Unibet and share its wish for players to play in a fair-play environment".

Unibet, a founding member of the European Gaming & Betting Association and with over seventeen years' experience, offers sports betting games, bingo and poker to over 9.7 million registered customers in more than one hundred countries.

Unibet's headquarters are in Londo, where Phillip Manzi, Unibet UK Country Manager, commented: "We are delighted to sponsor the Eurohockey Championships 2015 and believe this fits in with Unibet's passionate, friendly and expert values. Unibet pride ourselves on being the home for all sports, especially those that people are passionate about, and Hockey certainly fits the bill".