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Latest UK sports sponsorship opportunities
14th June, 2016
Successful professional Tour golfer Nico Els marks the cards of sponsors seeking a top flight opportunity ...

13th June, 2016
Legend 88 project's racers could put their backers in sponsorship's hall of fame ...

18th May, 2016
Eventful opportunities at Southwell Rugby Union Football Club are good grounds for sponsors' support ...

7th April, 2016
United London FC will work in league with its sponsors to manage a high-profile, multi-channel promotional campaign ...

30th March, 2016
MK Badminton's high profile sponsorship opportunities should be a smash hit with sponsors ...

9th March, 2016
Support for up-and-coming Trekathon, The Great Glencoe Challenge, can really put caring sponsors on the map ...




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Opportunities archive

   Latest opportunities
Latest UK sponsorship news


Featured organisations - click the box for opportunity details
Cardiff City FC Carole Nash Motor Cycle Live 2010 Rounders England Disability Sport Events
Caldy Rugby Club Sunderland AFC British Handball
Milton Keynes Park CC Cymru Rugby League Badminton England Blackpool FC
Sponsorship Showcase

Sponsorship Showcase

Sponsorship services organisations

Useful links

 Awards for All
A lottery grants programme aimed at local communities, awarding grants of between 500 and 5,000

'The home of cricket on the internet'

 Department for Culture, Media and Sport

 The Football Association
News, clubs, football competitions, FA Cup, grass roots, women's football, etc.

 The Football League
News, clubs, fixtures, results, tables

 Institute of Sports Sponsorship (ISS)
Body representing the interests of sports sponsorship, funded by members' subscriptions

 Lawn Tennis Association
The official site

 Lifestyle UK - Motor Sports
Extensive motor sports site

"The sport and fitness finder": website which provides details of leisure facilities all over England. Can be searched by postcode, area, or facilities within a ten-mile radius

 Sports Council for Northern Ireland

 Sports Council for Wales

 Sport England
Aims to get more people involved in sport, in more places, winning more medals - accountable to Parliament

 Sport and Recreation Alliance
The umbrella organisation for the governing and representative bodies of sport and recreation in the UK; represents more than 320 members organisations like The FA, the Rugby Football Union, UK Athletics, the Ramblers, British Rowing and the Royal Academy of Dance.

 Sport Scotland

Government-backed business sponsorship incentive scheme for grass roots sports, administered by the ISS (see above)

 UK Sport - home page
Government-backed site giving an overview of UK Sport's work in distributing funds to 'world-performing' sports

 UK Sport - A-Z
Page giving specific details of Lottery Fund distributions made by UK Sport

  Sponsorship spotlight

How to find and attract sponsors - three golden rules

Why do sponsors use sponsorship?

What is leveraging?

How important is nationality in determining sponsorship success?

The involvement of car manufacturers in Formula 1

Is it worth sponsoring a Formula 1 team?








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Motor: other
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Online Gaming
Record Attempts
Rugby League
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Short Mat Bowls
Sports Festivals
Tug of War
Venues (sports)
Wife Carrying
Sport: general

Sports newsreel

Rock Rose sponsorship
8th November, 2016
Length of Britain sailing challenge announces Rock Rose as new sponsor

Carabao EFL Cup sponsorship
4th November, 2016
Carabao 'bring it on' and become new sponsor of EFL Cup

Coral World Snooker sponsorship
1st November, 2016
Coral sponsors World Snooker's new Home Nations series

Mlily Man U sponsorship
31st October, 2016
Man United's Theatre of Dreams gets new mattress supplier in global partnership

O2 England Rugby sponsorship
26th October, 2016
O2 signs new partnership with England Rugby

Flybe Exeter Chiefs sponsorship
25th October, 2016
Flybe confirms Chiefs support into 2017, as they fly to Belfast

Randox Cheltenham sponsorship
22nd October, 2016
Randox Health extends horseracing sponsorship to Cheltenham Festival

Betfred Super League sponsorship
17th October, 2016
Betfred announced as new Title Sponsor of Super League

AJ Bell NBL sponsorship
13th October, 2016
AJ Bell extends title sponsorship of National Badminton League

Lindsays XC sponsorship
8th October, 2016
Lindsays announces four more years of support for the Scottish Cross Country Season

Burton EFL sponsorship
4th October, 2016
Burton Menswear's new sponsorship deal with EFL is "a natural fit"

Geely Project Bloodhound sponsorship
27th September, 2016
Bloodhound land speed record project gets prime sponsor

Oxford Uni schools sponsorship
26th September, 2016
Esh Group renews sponsorship backing of basketball's Newcastle Eagles

188BET racing sponsorship
22nd September, 2016
188BET agrees 50-race sponsorship with Jockey Club Racecourses

Ladbrokes rugby league sponsorship
19th September, 2016
Ladbrokes is new title sponsor of rugby league's Four Nations

HSBC British Cycling sponsorship
19th September, 2016
British Cycling and HSBC UK announce lead partner deal

PwC Isle of Man hockey sponsorship
14th September, 2016
PwC Isle of Man continues sponsorship of Manx Hockey Leagues

Manchester United financial results
13th September, 2016
Man. United reports sponsorship revenue of 160.1 million in record-breaking year

21Bet Charlie Edwards sponsorship
9th September, 2016
21Bet to sponsor World Championship boxing contender Charlie Edwards

Ladbrokes snooker sponsorship
6th September, 2016
Ladbrokes sponsors snooker's World Grand Prix and Players Championship

CAF sports charities research
5th September, 2016
UK sports charities see income rise since London 2012: CAF research

Visit Florida Fulham sponsorship
19th August, 2016
Visit Florida announces Year 2 of partnership with Fulham and Jaguars

William Hill FWA sponsorship
16th August, 2016
William Hill become official sponsor of the Football Writers' Association

Falken Air Race sponsorship
8th August, 2016
Falken Tyre to fly high in Red Bull Air Race at Ascot

William Hill Everton sponsorship
2nd August, 2016
William Hill agrees two year partnership with Everton

NatWest ECB cricket sponsorship
29th July, 2016
ECB and NatWest announce new four-year sponsorship deal

Ladbrokes Political Animals  sponsorship
27th July, 2016
Ladbrokes to sponsor Political Animals rugby league side

Brooks Macdonald Middlesex  sponsorship
25th July, 2016
Brooks Macdonald extends Principal Sponsorship of Middlesex CCC

Virgin Money Man U   sponsorship
18th July, 2016
Premier League bombshell as Branson signs for Manchester United

UKFast Sale Sharks  sponsorship
17th July, 2016
Sale Sharks announce new sponsorship deal with UKFast

TMF Group Fiennes  sponsorship
16th July, 2016
TMF Group sponsors Sir Ranulph Fiennes' "Global Reach Challenge"

bet365 Nissan Sky Sports sponsorship
8th July, 2016
bet365 and Nissan to be new sponsors of Sky Sports' Premier League coverage

Coca-Cola extends StreetGames sponsorship
25th June, 2016
Coca-Cola Great Britain extends partnership with StreetGames

BWL appoints ISC as sponsorship agency
23rd June, 2016
British Weight Lifting appoints International Sports Consulting as sponsorship agency

Maserati polo sponsorship
21st June, 2016
Beaufort Polo Club plays host to Maserati Royal Charity Polo Trophy

Virgin Media Southampton FC sponsorship
11th June, 2016
Virgin Media and Southampton FC announce three-year partnership

Heineken Formula 1 sponsorship
10th June, 2016
Heineken seals major global sponsorship deal with Formula 1

Bruce-Ball joins PSG
13th May, 2016
Jim Bruce-Ball joins PSG as Head of Communications & Content

Betfred SPFL and World Snooker sponsorships
10th May, 2016
Betfred seals second major sponsorship deal in a week

AAM Cowes Week sponsorship
3rd May, 2016
Aberdeen Asset Management extends sponsorship of Cowes Week

MBNA Chester Marathon sponsorship
25th April, 2016
MBNA goes the extra mile to back the Chester Marathon

betway365 Stoke City sponsorship
21st April, 2016
Stoke City in new stadium naming rights deal with bet365

BA Team GB and ParalympicsGB sponsorship
18th April, 2016
British Airways appointed Official Airline of Team GB and ParalympicsGB

Sage Invictus Games sponsorship
16th April, 2016
Sage announces multi-year partnership with Invictus Games

QBE British & Irish Lions sponsorship
15th April, 2016
QBE announces British & Irish Lions sponsorship

CocaCola UEFA EURO promotion
15th April, 2016
Coca-Cola in free tickets promo to support UEFA EURO™ 2016 sponsorship

Professional Sports Group appointment
14th April, 2016
Professional Sports Group appointed to drive The Varsity Matches

Albasti sponsorship
13th April, 2016
Al Basti Equiworld extends support for owners and trainers at Newmarket

Betway World Cup of Darts sponsorship
6th April, 2016
Betway to sponsor World Cup of Darts

Asset Advantage Porsche sponsorship
2nd April, 2016
Asset Advantage sponsors team in the 2016 Porsche Carrera Cup GB

Johnstone's Paint FA Trophy sponsorship ends
29th March, 2016
Johnstone's Paint to end Football League Trophy sponsorship

Foster's ECB sponsorship
24th March, 2016
Foster's appointed Official Lager of England Cricket

Motorpoint British Cycling sponsorship
19th March, 2016
Motorpoint in title sponsor first with British Cycling

Gulf Oil Man U sponsorship
15th March, 2016
Man Utd and Gulf Oil International announce global sponsorship

Team Aguri announces Gulf Oil sponsorship
11th March, 2016
Team Aguri announces Gulf Oil sponsorship

Kayak sponsorship of C4's F1 coverage
8th March, 2016 signs exclusive deal to sponsor F1 coverage on Channel 4

Randox Grand National sponsorship
8th March, 2016
Randox Health to become headline partner of the Grand National Festival

Halltech Hull FC sponsorship
6th March, 2016
Hull FC announces new sponsorship deal with Halltech Group UK

Renault Eden Sessions sponsorship
4th March, 2016
Renault becomes Official Car Partner of the Eden Sessions

Specsavers County Championship sponsorship
1st March, 2016
Specsavers sign four-year deal to sponsor County Championship

Yodel sponsorship
29th February, 2016
Yodel sponsors the Tour of Britain for sixth consecutive year

Ladbrokes snooker sponsorship
23rd February, 2016
Ladbrokes pockets World Grand Prix and Players Championship

Nestle terminates IAAF sponsorship
11th February, 2016/Switzerland
Nestle terminates sponsorship of the IAAF Kids Athletics programme

News UK Scottish Rugby sponsorship
6th February, 2016
News UK's Scottish titles announced as official media partners of Scottish Rugby

Peugeot ITV sponsorship
4th February, 2016
Peugeot signs two year RBS Six Nations sponsorship deal with ITV

Konta ASICS sponsorship
5th February, 2016
UK tennis no. 1 Johanna Konta signs new sponsorship deal with ASICS

Yorkshire Tea ECB sponsorship
5th February, 2016
Yorkshire Tea extends partnership with ECB

Mark Wood ContactEngine sponsorship
5th February, 2016
Junair Spraybooths and AGM Services sponsor BEN Lynwood to Paris charity cycle ride

Mark Wood ContactEngine sponsorship
5th February, 2016
Global explorer Mark Wood becomes ambassador for ContactEngine

Peugeot ITV sponsorship
4th February, 2016
Peugeot signs two year RBS Six Nations sponsorship deal with ITV

Dacia RFL sponsorship
3rd February, 2016
Dacia kicks off RFL partnership at prestigious World Club Series

Leicestershire CCC ground sponsorship
31st January, 2016
Leicestershire secure five year ground sponsorship deal

adidas IAAF sponsorship termination
25th January, 2016
Adidas to terminate sponsorship deal with IAAF amidst doping scandal

Boat Races sponsorship news
19th January, 2016
The Boat Races sponsors BNY Mellon and Newton pull together for Cancer Research UK

Kappa basketball sponsorship news
13th January, 2016
Kappa poised to dominate basketball apparel in UK from 2016-17

Wales Open snooker sponsorship
7th January, 2016
BetVictor sponsors snooker's Welsh Open

Football League SkyBet sponsorship
23rd December, 2015
The Football League and Sky Bet agree new three-year sponsorship deal

SSE Wales Senior Open sponsorship
21st December, 2015
SSE Enterprise renews title sponsorship of Wales Senior Open

Adnams Boat Race sponsorship
16th December, 2015
Major sponsorship increase agreed as William Hill extends World Darts Championship support

Adnams Boat Race sponsorship
15th December, 2015
The BNY Mellon Boat Races announce Adnams as Official Beer Partner

Dafabet snooker sponsorship
11th December, 2015
Dafabet takes title sponsorship of snooker's Gibraltar Open

Timico Cheltenham Gold Cup sponsorship
8th December, 2015
Timico is the new sponsor of the Cheltenham Gold Cup

Accolade tennis sponsorship
8th December, 2015
Accolade Wines in new sponsorship deal with British Tennis and LTA

Old Mutual England rugby sponsorship
3rd December, 2015
Old Mutual Wealth to sponsor autumn rugby internationals in England

Emirates sponsorship
24th November, 2015
Lidl announced as new grassroots partner of English FA, The FAW and Scottish FA for next three years

Emirates sponsorship
24th November, 2015
Emirates signs biggest deal in ATP history

Bentley sponsorship
23rd November, 2015
Bentley sprints into partnership with The Jockey Club

Pierre de Coubertin's grave
10th November, 2015
Opinion: Faster - Higher - Stronger: the only way forward for the IAAF now

Virgin Money sponsorship
26th October, 2015
Virgin Money extends sponsorship of the London Marathon to 2020

Utilita sponsorship
21st October, 2015
Utilita Energy partners with Scottish League Cup

USN sponsorship
16th October, 2015
Caterpillar UK to end sponsorship agreement with the Leicester Tigers after 2015/16 season

USN sponsorship
5th October, 2015
British Weight Lifting announce USN as nutritional partner

G F Tomlinson sponsorship
2nd October, 2015
G F Tomlinson sponsor Chesterfield FC's scoreboard

Direct Sports sponsorship
18th September, 2015
Badminton England and Direct Sports agree online retail partnership

Zurich British Masters sponsorship
13th September, 2015
Zurich becomes Official Partner of the British Masters

Liverpool FC sponsorship
8th September, 2015
Banc De Binary and Liverpool FC announce new partnership

Coral becomes official betting and gaming partner of Fulham FC
11th August, 2015
Coral becomes official betting and gaming partner of Fulham FC

Mitre Football League partnership
5th August, 2015
Brand new match ball marks Mitre partnership renewal with The Football League

talkSPORT sponsorship
19th July, 2015
Betway extends partnership with talkSPORT

Johnstones sponsorship
8th July, 2015
Johnstone's Paint Trophy to celebrate tenth anniversary

Delta Chelsea sponsorship
24th June, 2015
Delta and Chelsea FC extend sponsorship deal

Yellow Jersey triathlon sponsorship
17th June, 2015
London Triathlon League signs Yellow Jersey Cycle Insurance as Title Sponsor

Thames Motor Group sponsorship
13th June, 2015
Thames Motor Group scores in sponsorship deal with the Football League

SSE sponsorship
10th June, 2015
SSE anounced as Women's FA Cup sponsor
BETA sponsorship
9th June, 2015
BETA celebrates a decade of sponsorship at Festival of British Eventing

Capespan sponsorship
3rd June, 2015
Capespan UK commits to sponsorship of Healthy Eating Week

Yonex sponsorship
2nd June, 2015
Yonex confirmed as first partner for historic Para-Badminton World Championships

Emirates FA Cup sponsorship
30th May, 2015
"The Emirates FA Cup" title sponsorship deal confirmed by The FA

HOYS sponsorship
28th May, 2015
Mount St John extend sponsorship of HOYS dressage championship

FIFA investigations
27th May, 2015
FIFA corruption investigations implications for sponsorship? (blog)

Fiat500X190 sponsorship
21st May, 2015
Fiat Chrysler kicks off new Football League partnership this weekend

Toyota ECB sponsorship
19th May, 2015
Toyota signs as new ECB official partner

Ladbrokes sponsorship
14th May, 2015
Ladbrokes announced as title sponsor of SPFL

Dafabet sponsorship
13th May, 2015
Blackburn Rovers announce multi-year sponsorship agreement with online gaming company Dafabet

Gigaset sponsorship
12th May, 2015
Gigaset announced as new Official Partner of Ascot and Royal Ascot

 Superbug sponsorship
5th May, 2015
Wolves introduce Superbug as new Main Sponsor

Aviva cycling sponsorship

30th April, 2015
Aviva becomes title sponsor of the Tour of Britain and the Women's Tour cycling

Jaguar Wimbledon sponsorship

24th April, 2015
Jaguar launches partnership with The Championships, Wimbledon

Standard Chartered Liverpool sponsorship

21st April, 2015
Standard Chartered renews Liverpool FC partnership

Unibet sponsorship

16th April, 2015
Unibet announced as Title Sponsor of the EuroHockey Championships 2015

BT Scottish Rugby sponsorship

15th April, 2015
BT completes Scottish Rugby portfolio as Scotland's front of shirt sponsor

Chance to Shine sponsorship

1st April, 2015
BHA amends jockeys' bookmaker sponsorship code of conduct

Chance to Shine sponsorship

27th March, 2015
Lycamobile partners with Chance to Shine to support cricket charity

Aldi Team GB sponsorship
24th March, 2015
IRN-BRU partners The Football League in the soft drink's biggest-ever deal

Aldi Team GB sponsorship
21st March, 2015
Aldi becomes first-ever Official Supermarket Partner of Team GB

Nuffield boat race sponsorship
20th March, 2015
Nuffield Health announced as Official Health and Wellbeing Partner of the 2015 BNY Mellon Boat Races

UK Sport funding report
20th March, 2015
Audi drops polo to embark on a new era of sponsorship in the performing arts

UK Sport funding report
19th March, 2015
UK Sport board sets future direction for high performance sport beyond Rio

EZ Trader partnership
16th March, 2015
EZTrader signs partnership deal in UK with Everton Football Club

Akzo Nobel partnership
15th March, 2015
AkzoNobel extends supplier partnership with McLaren Racing

Admiral sponsorship
14th March, 2015
WRU signs biggest shirt partnership deal in its history

Betfred sponsorship
13th March, 2015
Betfred to sponsor World Snooker Championship

New Balance sponsorship
27th February, 2015
England Athletics announces new sponsorship deal with New Balance

Bath Ales sponsorship
20th February, 2015
Bath Ales signs three year deal with Bath Racecourse

Cono Sur sponsorship
19th February, 2015
Chilean wine producer Cono Sur becomes the Official Wine of the Tour de France

SGS Forest sponsorship
11th February, 2015
West Ham United announce record sponsorship deal with Betway

Chestertons sponsorship
3rd February, 2015
Chestertons Polo in the Park appoints Revolution Sports + Entertainment

SEAT badminton sponsorship
31st January, 2015
Badminton England and SEAT UK announce new partnership

Wightlink rowers sponsorship
30th January, 2015
Rowers reflect on remarkable record thanks to Wightlink

Leeds BS Rhinos sponsorship
28th January, 2015 Leeds Building Society and Rhinos announce extension to current sponsorship

McLaren CNN sponsorship
22nd January, 2015
CNN International and McLaren Technology Group enter multi-year partnership ahead of 2015 Formula 1 season

Virgin Media Telegraph sponsorship
20th January, 2015
Virgin Media kicks off football partnership with The Telegraph

Pol Roger FEI sponsorship
20th January, 2015
Pol Roger becomes official champagne partner for the FEI Eventing European Championships 2015 Blair Castle

Greenall's Jockey Club sponsorship
14th January, 2015
Greenall's Gin and The Jockey Club announce major partnership

Morrisons Great Run sponsorship
13th January, 2015
Morrisons becomes new Title Sponsor of Great Run series

Medicash sponsorship
8th January, 2015
Medicash throws support behind 2015 Liverpool Hope University International Tennis Tournament

7th January, 2015
Ladbrokes touch down as RFL's new Challenge Cup sponsors

Andy Murray Under Armour sponsorship
6th January, 2015
Andy Murray replaces Adidas in signing major new deal with Under Armour

FulhamFC iPro Sport partnership
19th December, 2014
Fulham Football Club announces partnership with iPro Sport

Coca Cola Rugby World Cup sponsorship
18th December, 2014
Coca-Cola renews long-term sponsorship of Rugby World Cup

GMR Crispin Bolt McLaren
13th December, 2014
GMR Marketing recruits McLaren's Crispin Bolt

Team GB DFS sponsorship
8th December, 2014
Team GB sitting pretty on the road to Rio with DFS

Canon RWC sponsorship
8th December, 2014
Canon appointed Rugby World Cup 2015 sponsor

Mortgage Advice Bureau sponsorship
5th December, 2014
Mortgage Advice Bureau signs three year sponsorship deal with Derby County

Coral boxing sponsorship
27th November, 2014
Coral to sponsor Fury versus Chisora grudge match

Bolton Wanderers sponsorship
24th November, 2014
SPIE refurbishes Bolton Wanderers' Media Suite in 3-year sponsorship deal

Coral sponsorship
20th November, 2014
Coral to be title sponsor of snooker's 2014 UK Championship

Travis Perkins sponsorship
19th November, 2014
Travis Perkins becomes Community Partner of Northants CCC

11th November, 2014
Dafabet to sponsor The Masters until 2017

Scottish Hockey sponsorship
3rd November, 2014
Scottish Hockey seals new sponsorship deal for Scottish schools

IVC ManU sponsorship
30th October, 2014
Manchester United announces partnership with IVC

Endless sponsorship
26th October, 2014
Lotus F1 team conclude Endless sponsorship deal

Lindsays sponsorship
22nd October, 2014
Award winning law firm Lindsays are the new sponsors of the Scottish Cross Country season

19th October, 2014
Jaeger-LeCoultre to be title sponsor of the Gold Cup for the British Open Polo Championship

FL appointments
10th October, 2014
Football League strengthens commercial team

Yonex sponsorship
7th October, 2014
Sports giant Yonex signs up for badminton's NBL

2nd October, 2014
Donington Park becomes Amigos with new sponsorship partner

Virgin Trains sponsorship
19th September, 2014
Preston North End fans get travel discount sponsored by Virgin Trains

Julius Baer sponsorship
12th September, 2014
Julius Baer sponsors new Formula E championship

Continental sponsorship
1st September, 2014
Continental sponsors 2014 NTDA Tyre Industry Awards 

18th August, 2014
Garmin teams up with Southampton FC

viagogo sponsorship
15th August, 2014
viagogo extends partnership with World Snooker

14th August, 2014
Veuve Cliquot to withdraw from title sponsorship of the Gold Cup 
Fiat sponsorship

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