Magners Irish Cider extends sponsorship of Magners League

Magners Irish Cider has announced that it has extended its sponsorship of the Magners League for an additional year. The renewed agreement will see Magners continue as title sponsor of the competition until May 2009. The inaugural sponsorship of the competition began in 2006 and it is now in its second season. Celtic Rugby and Magners have worked closely together during the first eighteen months of the relationship to support the development and growth of the competition and the 2006/07 season saw match attendances increase by 15.7%, whilst television audience figures grew with BBC Wales and S4C recording a rise of 16.3% in their viewing figures. "We are delighted to be continuing our sponsorship of the Magners League until 2009", said Maurice Breen, Marketing Director of Wm Magner. "Our first season as tournament sponsor saw the popularity of the Magners League increase on all levels and we are committed to working closely with Celtic Rugby to support their ambitions for the growth and development of the competition. The Magners League has enormous amounts of potential and continues to showcase a fantastic brand of high quality rugby. We are excited about achieving even more with our sponsorship over the next couple of years." David Jordan, Director of Celtic Rugby, was equally excited about the latest development: "We are fortunate in having such an enthusiastic sponsor as Magners Irish Cider and are pleased that they have agreed to extend their association with Celtic Rugby for another season. On the playing field we have seen that the quest for the Magners League title is very competitive - the equivalent of just two bonus point wins separated the top six teams, or over half the League, at the end of last season. The quality of the international players appearing in the Magners League makes for an exciting and competitive tournament, the attraction of which is highlighted by our ever increasing fan base." Magners will build further on its support via broadcast sponsorships with S4C and Setanta and an advertising campaign designed to showcase the strong brand links between Magners Irish Cider and the Magners League.   E&OE