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Nokia has announced that it will continue its sponsorship of the hit talent show The X Factor, as ITV builds on the show's huge success with a special celebrity version.
The X Factor: Battle of the Stars will be a one-off event with the now renowned panel of Simon Cowell, Sharon Osbourne and Louis Walsh judging the singing talent of some of Britain's hottest celebrities, with Kate Thornton keeping order as host.
Nokia will also be sponsoring the third series of The X-Factor later this year. The renewed sponsorship deal will include a full broadcast package on ITV1 and ITV2, plus an interactive TV offering and integrated ITV website. Nokia also has full off-air rights around the shows which includes integration within the official website, sponsorship of the official X Factor Tour and off-air promotional rights.
In addition, Nokia will be supporting the sponsorship with a high impact through-the-line marketing campaign.
E&OE
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