Virgin Media signs up for eighth series of Big Brother
Virgin Media has been announced as the exclusive sponsor of Big Brother 8 and Virgin Mobile will take top billing.
David Charlesworth, head of sponsorship at Channel 4, commented: "We share so much with Virgin in both brand and business so look forward to pooling our expertise to create a ground breaking sponsorship."
James Kydd, managing director of marketing at Virgin Media, echoed Charlesworth's sentiments: "We're a pioneering and innovative company so it made sense to create an alliance with a show that has genuinely changed the face of TV.
"We want to take the show to the next level by engaging viewers and pushing the boundaries of interaction across platforms in a way never seen before.
"Big Brother has always come under the spotlight and courted a lot of attention. Virgin is known for facing challenges head on and we know that our customers enjoy Big Brother because it's the most unpredictable and exciting TV programme there is."
James Kydd, managing director of marketing at Virgin Media, echoed Charlesworth's sentiments: "We're a pioneering and innovative company so it made sense to create an alliance with a show that has genuinely changed the face of TV.
"We want to take the show to the next level by engaging viewers and pushing the boundaries of interaction across platforms in a way never seen before.
"Big Brother has always come under the spotlight and courted a lot of attention. Virgin is known for facing challenges head on and we know that our customers enjoy Big Brother because it's the most unpredictable and exciting TV programme there is."