Bauer Media's Mother & Baby Awards win sponsorship support from Tesco

Bauer Media’s parenting portfolio has secured Tesco to be the exclusive headline sponsor of The Mother & Baby Awards 2009. It's the first time in the Awards' seventeen year history that a sponsor has headlined the Awards. The deal also includes sponsorship by Tesco Baby & Toddler Club of a brand new award - 'Britain's Bravest Mum' - the winner of which will be judged by a panel from a shortlist nominated by readers of Mother & Baby and its stablemates Pregnancy & Birth and askamum.co.uk.

The Mother & Baby Awards are widely recognised as the 'Oscars' of the nursery industry and the most trusted brand approval mark for consumers. Winning a M&B 'Gold' award is the ultimate recognition of excellence in what has become one of the most competitive of market sectors. Rimi Atwal, publisher across Bauer Media's Parenting brands, commented: "We’re delighted with the support Tesco has always given the Mother & Baby Awards, but especially proud to have them as our headline sponsor this year. Judge "Tesco is an expert retailer in this market and so understand that what makes the M&B Awards particularly special is the nature of our judges: the mothers and babies who buy and use the products. I know that these same judges – the readers across our parenting portfolio – will ensure we have an inspiring shortlist from which to choose a worthy winner for the brand new Britain’s Bravest Mum Award". Jenna Copeland, Tesco Baby & Toddler Club Manager, added: "Who better to judge the industry’s products and services than UK mums themselves.     "With over 430,000 club members we put great value in listening to what they and our parenting customers have to say. The awards heighten the importance of parent power which is why it makes it such a great fit for us". Value Last year, says the company, 750 mums and babies tested a record numbers of products and the final twenty-four Gold winners were selected from over 370 tested products. More awards have been added for 2009 and for the very first time every product will be tested, and every entrant will receive feedback from our testers regardless of the final score. The M&B testers look for products that offer unbeatable quality, user-friendliness and value for money. The winners of The Mother & Baby Awards 2009 will be announced at a Gala Awards ceremony on Thursday, 19th November at the Hilton Park Lane.