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Ref. no.
Description/contact info.
Established in 2006, Always With A Smile has grown into one of the most inspiring and successful non-profit goodwill movements in the UK with its totally unique philosophy and three key aims      first, to raise money and awareness for charities and good causes      secondly, to inspire people to do something that they had never before considered      and finally, and most importantly, to make the world a happier place by putting a smile on the face of as many people as possible. "The foundation is organic in nature, and as an organisation it can be involved in almost anything as long as just one of the three principle aims is achieved. As its founder, I personally have taken part in well over 330 different events. I am a three-time winner of the International Birdman (where contestants build flying machines and fly from Worthing Pier), a two-time World Gravy Wrestling Champion and a former World Clog Cobbing Champion. I am the official target at the World Egg Throwing Championships, the unofficial controller of the World Pillow Fight Day carnage and a winner of the Jeremy Clarkson Award at the Pantomime Horse Grand National. I am an ambassador for some of the biggest events in the UK, including Tough Guy, the Maldon Mud Run, the Color Run and the Spartan Race, and I have a special relationship with events such as the Liverpool Santa Dash, the World Coal Carrying Championships and the Tetbury Woolsack Races, to name but a few. My work in support of good causes has led to significant recognition, most notably in 2013 when I was named, first in the Guinness Book of World Records, and then later that year in the Independent on Sunday's Happy List - a list of 100 people who, without thought of personal gain, give back and help others, rather than themselves. As the founder of Always With A Smile, as well as writing for a number of publications, I engage as a motivational speaker, both in the UK and abroad, with people of all ages and from all backgrounds, from school children through to commercial businesses. I've been utilised as an event host, as well as compering fundraising events for some of the UK's top sportsmen and women, and I've made guest appearances on countless TV shows from Paul O'Grady to This Morning, to Britain's Got Talent. The reach of the foundation is so wide that there is literally no limit, nor boundary, to what the foundation can do or be a part of, and this is echoed by those people across the UK who have become 'Smilers' by supporting Always With A Smile in its endeavours. After reading this, if your company or business would like to get behind Always With A Smile, then please get in contact with the foundation, as there are many ways in which you can sponsor Always With A Smile. Honestly, making the world a happier place has never been so much fun!" Contact: Joel Hicks. Address: AWAS-HQ, Parklands Farm, Lutterworth Road, Burbage, Hinckley, Leicestershire LE10 3AH. Tel.: 07984 184194. E-mail:
link to website


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The charity: founded in 1988, Autograph ABP is a charity that works to educate the public in photography, with an emphasis on cultural identity and human rights, through exhibitions, publishing, education and the creation of a public archive of culturally diverse photography. It is based at Rivington Place, London, the home of culturally diverse contemporary art and photography in the UK, which opened in 2007. Designed by David Adjaye OBE, this prestigious award-winning building is the first new-build public gallery in London since 1968. Autograph is constantly expanding, and has recently worked on projects with The Hayward Gallery, The South Africa National Gallery, The Barbican, Harvard University and Syracuse University (both USA), DRIK (Bangladesh), Manchester Museum and Art Gallery, Amnesty International, MTV Europe Foundation and Magnum Photos, in partnership to reach yet larger audiences. The offer: Autograph's concerns give it a special place at the centre of the British art scene - the envy of the world - with its sophisticated, urbane and educated audience. Sponsorship would provide the sponsor with access to this demographic segment, and associate them with an arts organisation that is socially aware and has a proven track record. Autograph ABP's audience figures for the year April 2008 - March 2009 were well over 500,000. The results of a 2009 spot-questionnaire for an Autograph exhibition at Rivington Place showed 68% of the audience were in work and 27% were students. 100% of those questioned rated their experience of the exhibition as either Good or Excellent. Recent press coverage included a four-page feature in the Guardian, a preview on Radio 3 Night Waves, three pages in The Independent, a full page in both Metro and The Times, a double page spread in New Humanist and numerous features and reviews in the general and art press. "Your mandate and programming is highly impressive ... the breadth of the photos both aesthetically and from the point of view of content, the associated contexts of the work, and the way the show was mounted. Wonderful, memorable, subtle, and in many ways revolutionary! Congratulations!" - Doina Popescu, Ryerson Gallery and Research Centre, Toronto, 2009; "You guys rock! The best exhibitions in the country. Cutting edge and accessible. Keep doing what you are doing and more" - Kevin McCullough, Christian Aid, 2009. Contact: Indra Khanna, Curator. Address: Autograph ABP, Rivington Place, London EC2A 3BA. Tel.: +44 (0)20 7729 9200. Fax: +44 (0)20 7739 8748. E-mail: info@autograph-abp.co.uk
link to website

  Download more info.!   Click button to download more information from Autograph ABP (pdf format)

Possible benefits available to sponsors

     Logos on promotional print, online and on-site
     Naming of events or exhibitions after the sponsor's company
     Advice on purchase of photographs for the sponsor's collection
     Copies of Autograph publications
     Talks on Autograph's work and artists for the sponsr's staff and guests, either at Rivington Place or at the sponsor's workplace
     Exhibition tours by curators and artists

Possible sponsorship opportunities

     Exhibitions, publications, artists' commissions, public lectures, one-off events, etc., ranging from £2,000 upwards.


Adventure should be as natural and inclusive and as available as breathing clean air - but it's not. Individuals with a physical disability are often ignored within the adventure medium, mainly because specialist equipment is required to facilitate such involvement. Equal Adventure overcomes this barrier by designing and manufacturing a wide range of specialist outdoor adventure equipment which allows people of all ages with a physical disability to participate on an equal footing with able-bodied people. In 2012 Equal Adventure is organising a two week joint British/Hungarian river canoe expedition down the River Tisza in Hungary, with eight individuals (four from Britain and four from Hungary), all of whom have a physical disability. Equal Adventure will provide the specialist equipment required for this expedition and intend to leave it behind in Hungary for continued use by Hungarian practitioners, to support them in their inclusive approach to outdoor adventure. "I am walking the length of Israel, from Dan in the north on the Lebanon border down to Eilat in the south on the Jordanian border, in order to raise funds to finance this event. Despite being sixty-seven years young, I will be self-sufficient and it will take me around sixty days to complete. I will be doing a weekly blog during the journey and posting images on the Equal Adventure website (www.equaladventure.co.uk). We would be grateful if you would support us in this worthwhile venture by sponsoring me or making a donation". Contact: Frank Grant. Address: 143 Upperby Road, Carlisle, Cumbria CA2 4JP. Tel.: 07718 988226. E-mail:
link to website


Lashings World XI has developed an unrivalled reputation as the world's leading provider of truly legendary, crowd drawing and entertaining cricket, since the celebrated signing of West Indian captain Richie Richardson in 1994. Sir Viv Richards, Shane Warne, Sachin Tendulkar, Shoaib Akhtar and Brian Lara have all represented the club, which continues to attract the true legends and current superstars of the game to its colours. During the domestic season, Lashings takes its World XI to venues throughout the UK and now, through its programme of overseas tours, around the globe, delivering the ultimate corporate entertainment and sponsored cricket experience. Lashings' key attraction continues to be their unique blend of crickets legends with current superstars of the game. A multi-cultural and multi-national squad, their illustrious names are drawn from talent from across the cricketing world. In 2006/7 new signings included England's Phil DeFreitas and Chris Lewis, 23 year old former Zimbabwean captain Tatenda Taibu, Sri Lanka's Aravinda de Silva and Russel Arnold, India's Agit Agarkar, South Africa's Nantie Hayward, West Indian Phil Simmons plus former Ashes winning England captain, Clare Connor, making her the first female international cricket star to play alongside the men in what was previous an all male line up. Lashings' worldwide fame was confirmed in the summer of 2006, thanks to the signing of Sachin Tendulkar, arguably the world's greatest living batsman. Huge crowds travelled from all over the UK to watch India's national hero perform in five very special guest appearances for the club. Major companies now see the value of the Lashings brand, not just in terms of profile, but also in helping to achieve the objective of bringing cricket to many people in society that would otherwise not have the opportunity to see world class cricketers in action and talk to them about the game. The list of sponsors now includes Lombard, Cockspur, Quicksilver, Williams De Broe, Half Moon, NatWest and Surridge. The Lashings players are true ambassadors of cricket, whilst also promoting good manners, politeness, decency and respect. The team has a variety of players from different ethnic backgrounds and off the pitch, Lashings attend many community events and festivals supporting poor and disadvantaged communities, ethnic minorities, disadvantaged and disabled children, business communities, small rural cricket clubs and a whole host of charities at home and abroad. Wherever Lashings go, the players always hold free (but priceless) coaching sessions with young people, either at the ground before the game or in local schools, colleges or universities. It is Lashings' desire to become recognised sports ambassadors, supporting the work of the UK government and the Foreign and Commonwealth Office in a range of activities that will help deliver their objectives to promote both cricket and social values. "We are seeking additional sponsorship partners who see the potential in promoting their brand and in the development of cricket and charity work. Lashings is a potential Harlem Globetrotters of cricket and has developed a range of flexible sponsorship packages to suit potential sponsors' needs". Contact: David Folb and Simon Teague. Address: The Cricket House, 10/12 Hayle Road, Maidstone, Kent ME15 6PF. Tel.: 07909 681627. Fax: 08704 606562. E-mail: simon@simonteague.com.
link to website


The 'MAD' Maldon Mud Race is probably one of the wackiest, dirtiest, charity events in the UK. It involves at least 180 competitors charging through the bed of the River Blackwater in Maldon, Essex, running along the saltings and returning to the beach covered in the thickest, slimiest, smelliest mud that the Blackwater has to offer. The event has been running since 1974, though under the auspices of the International Lions & Rotary Clubs of Maldon since 2001, and has raised in excess of £140,000 for charity in that time. The event is held at the beautiful location of The Promenade Park, Maldon. Competitors are encouraged to get sponsored, and either 100% of what they raise goes to the Mud Race charities or 50% to the charity of their choosing. The event attracts local, national and international media attention, and has been reported in Europe, the USA, Australia and New Zealand. Contact: Michael Ballard, Secretary. Address: 80 Staplers Heath, Great Totham, Maldon CM9 8PH. Tel.: 01621 891105. E-mail: MikeatGtTotham@aol.com
link to website

An inspiring and innovative sponsorship opportunity in aid of the charity Breakthrough Breast Cancer, She-Bop-A-Lula is a photographic exhibition celebrating the most influential and creative female music performers over the last six decades, as photographed by women photographers. For the first time here is a photographic exhibition that displays the energy and emotion that only women bring to their art, from Lady Day (Billie Holiday) to Lady Gaga. The fifty-plus photographs to be exhibited cross all music genres and will be a compelling spectrum of artists, from Dusty Springfield to Amy Winehouse, Diana Ross to Beyonce, Dolly Parton to Poly Styrene, Debbie Harry to Kylie Minogue. She-Bop-A-Lula opened at the Strand Gallery, London WC2, in March 2012. This is a real opportunity to be associated with not only a highly visible media event, but also the UK's leading breast cancer charity, Breakthrough. "Do get in touch for updated details". Contact: Dede Millar. Address: 74 Carthew Road, London W6 0DX. Tel.: 0208 741 0439; mobile: 07956 329100. E-mail:
link to website

  Download more info.!   Click button to download more information about She-Bop-A-Lula (pdf format)


Perspectives is an exhibition featuring the work of award-winning photographer Tom Stoddart. Perspectives chronicles Tom's hard­hitting coverage of international news, conflicts and humanitarian crises, as well as subjects closer to home such as politics, people and the rich social diversity of British life. One of the world's most respected photojournalists, Tom continues to produce campaigning photographic projects on serious world issues. In July 1991 he travelled to Sarajevo to document the civil war that was engulfing Yugoslavia. This work was published worldwide. Returning a year later for The Sunday Times Magazine, Tom was seriously injured in heavy fighting around the Bosnian parliament buildings. After recovering, he produced a powerful feature on the aftermath of the Mississippi floods, followed by an award-wining photo-essay on the harsh regime for the training of Chinese Olympic Child Gymnasts. In 1993 he returned to Sarajevo to report on the hardship of life in the city during a freezing winter under siege. In 1997 Tony Blair gave Tom exclusive access for three months to document his election campaign. He was subsequently given exclusive access to Gordon Brown and David Cameron. Tom's acclaimed in-depth coverage of the HIV/AIDS pandemic in sub-Saharan Africa continues to be widely published and referenced in the international media. Now established as one of the world's most respected photojournalists, Tom continues to produce campaigning photographic projects on serious world issues. More recently he has been travelling around his own country, capturing intimate moments and portraits that illustrate the diversity and character of Britain and its people. Updated details are available. Contact: Ms Glyn Strong, Project Director. Address: 137 Thomas More Street, Hermitage Waterside, London E1W 1YD. Tel.: 0044 (0) 7806 920087. E-mail:
link to website


Ongoing until mid 2012

Ref. no.
Description/contact info.
For ten years, The Campaign for Drawing has shown that drawing encourages creativity, improves communication and changes perception. Drawing - its influence and products - surrounds us every day. The design of your chair, the cartoon in your daily newspaper, a child's image of home, all start with someone making marks, all start with drawing. The Campaign for Drawing aims to get everyone drawing because it is such a powerful tool for learning, invention, and social and cultural engagement. "We believe that drawing helps people to see. We pursue our aims through three main programmes: The Big Draw - our major annual celebration throughout October, involving over 1,500 large-scale participatory events in leading cultural venues across the UK and internationally, launched at a high-profile national event; The Big Draw Awards - prestigious annual awards presented to artists, teachers and cultural educators who use the power of drawing to support learning, connect communities and engage new audiences with their natural or built heritage; and Power Drawing - the professional development programme that underpins the Campaign's work, supporting teachers, educators and others through courses, publications and website resources. Contact: Anna Simson. Tel.: 020 8351 1719. E-mail:
link to website

The campaign is looking to develop mutually beneficial partnerships for 2011, offering a range of benefits including:

     Association with a successful campaign demonstrating clear values of quality, innovation and collaboration.
     Positive international, national and regional media coverage.
     Acknowledgement on relevant print and digital literature.
     Quality partnerships with over 1,400 teachers and 12,000 cultural practitioners.
     Directly reaching 250,000 people across the UK, and indirectly a further three million.
     Forging positive relationships with local communities.
     Working with disadvantaged people to support their learning.
     Opportunities for staff involvement and volunteering.
     Bespoke on-site experiences for staff, their families, clients or customers.


The Great Scottish Walks is now entering its eleventh year. Simultaneously supporting healthy living, these annual events offer the public the opportunity to be actively involved in beneficial health activities, community events and charitable fundraising, regardless of fitness and physical ability. Inclusivity is one of the keys to the event's continued success, promoted to all sections of the community, particularly encouraging groups, teams and families to walk. Originally, the Edinburgh event attracted approximately 2,000 walkers in aid of two charities. Now over 5,000 walkers of all ages participate, raising in excess of £1,000,000 for over 200 charities and leading to the launch of a Glasgow Great Walk in 2008. Introduced in 2004, the Great Wee Scottish Walks are locally focused events aimed at a younger audience and geographically placed to compliment the national walks. This year has seen an expansion of the number and activities of the Wee Walks, bringing the grand total to eight. Designed to engage children up to sixteen years old - an extension of the usual age limit of eleven years - the eight walks actively encourage young people to participate in physical activities, working to eliminate childhood obesity and other health problems, as well as promoting healthy living as a whole. Through sponsorship of the Great Scottish Walks and Great Wee Scottish Walks, an exciting opportunity is presented to promote the sponsor's company to a range of demographics, at ten walking events across Scotland. Those present will include a number of UK charities, fundraisers of all ages, physical ability and fitness levels, as well as local and national media. "We have a range of sponsorship opportunities to suit all budgets, including general sponsorship opportunities, trophy sponsorship, company mascots, etc. - and are happy to discuss and develop a package best suited to you". Contact: Jennifer McConachie. Address: Crimson Edge PR, EH4 1EE. E-mail: jenny@crimsonedge.co.uk.
link to website


The Kate Kennedy Club exists to preserve the Kate Kennedy Annual Procession and has three aims: 1. Maintaining the traditions of the University and town of St. Andrews; 2. Upholding and improving Town and Gown relations; and 3. Raising money for local charities. The Kate Kennedy Procession is the Club's main event and the one around which the Club was founded. Each year both Town and Gown assemble to form a crowd of some 15,000 people on the streets of St. Andrews to celebrate the lives and contributions of some of the great men and women of the town and university. The procession has a long history but its organisation by the Kate Kennedy Club has ensured that it is a great tradition in the life of the town, a special day for town and gown alike. The Kate Kennedy Club Charity May Ball is the biggest ball in Scotland and is the main social event of the University calendar. The ball claims to offer exceptionally good value compared to many balls both within and outside St. Andrews, through sponsorship and careful spending. The ball is held in luxury marquees in the beautiful surroundings of Craigtoun Park, more than 2000 undergraduates enjoying free drinks, food, fairground attractions and live bands. Those who want a little more can enjoy the unique Gold and Platinum experiences which boast helicopter rides over St Andrews, limousines to the park and an exclusive champagne reception. The Charity Opening Ball is the first social event of the academic year, and aims to bring the members of the University together. Hosted on Lower College Lawn in luxury marquees, guests are received with a champagne reception and piper, making this a splendid way to begin a university career. The Kate Kennedy Club Jazz Night, held in November, is one of the Club's most popular events, entertaining over 250 people with bands playing jazz and blues in a sophisticated ballroom setting. Some of the top professional jazz bands play to a packed dance floor. Contact: Julian Kaye, Head of Sponsorship. Address: Porters Lodge Mailing Room, College Gate, St. Andrews, Fife KY16 9AJ. Tel.: 07818 053791. E-mail: jjk2@st-and.ac.uk.
link to website


    CO/004     MADOPOLIS.COM
Madopolis.com is a cause-related brand communication vehicle: sponsorship of specific genres, charities, content or e-card categories are all available within the site through 100% accountable banner advertising hotlinked directly to sponsors' websites (site syndication and a business communication service are also available). Contact: Carmen O'Connor, Head of Events Sponsorship. Address: Integra House, 138-140 Alexandra Road, London SW19 7JY. Tel.: 020-8971-1267. Fax: 020-8944-9859. E-mail: carmen@madopolis.co.uk
link to web site


    CO/005     THE WILL SITE
The Will Site aims to raise funds for charities by promoting legacies via an online will-making service. Charities can refer supporters to the site where the charity's details are prompted as the will is being made. Top charities are involved, say the organisers, but point out that is an opportunity for an association with a whole range of charities. On average legacies are worth £16,000, and as legacies are pledged, the sponsor can be associated with a large and growing sum raised. The two year target is £50m including legacies pledged to charity. Clients are wealthy and charitable, and a sponsorship arrangement could involve referral of clients including financial information where this can be arranged. For legal firms there is the opportunity of acting as executor. One such sponsor is providing 1000 'free wills' via the site. Contact: John Ranford. Address: 82 Durban Road, Beckenham, Kent BR3 4EZ. E-mail: jranford@thewillsite.co.uk.
link to website


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