Note: availability information of the sponsorship property or properties included both here and in other pages may not still be accurate at the time of reading and should be checked with the organisation concerned.
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Note: availability information of the sponsorship property or properties included both here and in other pages may not still be accurate at the time of reading and should be checked with the organisation concerned. |
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The Great North Bike Ride is an annual event in aid of the Chris Lucas Trust. The trust is currently fundraising for a Scientific Medical Researcher, based with the NHS to research a very aggressive cancer called Rhabdomyosarcoma and to help improve the quality of life of children and young adults suffering from this horrific type of sarcoma. Christopher suffered three long years - the Evening Chronicle covered his story during and after his illness and named him Bravest Boy in Britain and Local Hero.
The event started in summer 2000 with only six cyclists; in 2003, there were 600; in 2004, 700 cyclists took part and raised £30,000. Support for Chris Lucas Trust events can offer a number of benefits, say the organisers, including helping spread the sponsoring company's message to its target market, offering a direct and cost effective method of achieving the organisation's objectives and giving the company an edge in this market place.
Through events sponsorship, sponsors can increase both their profile and brand awareness and can network through face-to-face contact with potential new clients at the events, say the trust, whose message is "Please make a difference. Inform your friends, workmates, get a team together!". This year's ride will take place on Sunday, 28th August 2005. Participants will cycle from Seahouses at approximately 9am to arrive at the Tynemouth Priory. The ride is 50 miles of beautiful Northumberland scenic coastline and the entry fee is £10.
Exposure of the event will be achieved via the Chris Lucas Trust website and various publications, advertisements, mail shots, banners and display stands.