13th February, 2017
High profile Ospreys in the Community foundation seeks sponsors to help tackle a range of projects in deprived communities
Ospreys in the Community is a not-for-profit foundation that was granted charitable status in November 2016, one year after it was formally launched at the Liberty Stadium, Swansea.
Although OitC shares a strong relationship with Ospreys Rugby, and forms a key part of the club's long-term business strategy, it operates on an entirely independent basis to the professional rugby organisation, Wales' leading and most successful club.
Working in conjunction with commercial partners, public sector bodies and third sector agencies to generate financial support and resources, the aim of OitC is to create a vibrant and sustainable foundation that utilises the undoubted power of the Ospreys brand, and players, in a positive fashion, to harness social good and make an impact in communities.
OitC has already created a wide range of strategic partnerships enabling the creation and activation of innovative programmes that will be contained within four strategic themes: Education, Health, Sport and Inclusion. These partnerships, which include international, national and local businesses, education and health authorities, and local and national government departments, enabled OitC to engage with 17,000 people in its first year.
OitC's community engagement activities include
Creating and delivering a groundbreaking educational programme aimed at primary school children, focusing on literacy, numeracy and digital competencies, with a clear focus on complimenting the existing school curriculum. More than 3,000 children a year are now engaging with the programme, which is completely free for participating schools
TACKLE, a project aimed at 14-16 year olds in Communities First areas combining action-packed rugby sessions with education pathways and mentoring sessions with the aim of helping improve self-confidence, school attainment and employability skills among hard to reach teenagers
Facilitating rugby camps and festivals for juniors and youths of both genders, as well as development days at community rugby clubs across south Wales to encourage active young people
Development and delivery of both an adult and youth wheelchair rugby teams
A senior womens rugby team and new Rugby Cluster centres for girls teams from Under 9s through to Under 15s.
Having worked with over 17,000 children, adults and families in its first year, OitC requires sponsorship to support growth plans to work with a further 20,000 individuals this year.
An ideal opportunity for a company looking to sponsor a wide range of objectives and keen to support deprived communities, OitC can offer a premium programme of national and international brand exposure, marketing opportunities including access to world-class international players as well as the opportunity to connect directly with the target audience through its database of around 20,000 local families.
Ospreys enjoys a solid social media following with an average engagement level of 200k per month, which will be another key platform for promoting partnerships.
Contact: Paul Whapham, Foundation Manager
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