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10th September, 2014

National Children's Day UK's UN-backed initiative offers sponsors prized opportunities for brand and product promotion

The UN General Assembly established Children's Day all the way back in 1954 as a day of worldwide fraternity and understanding between children.

While it is now recognised on various days in many places around the world, the UK never established a Children's Day.

Finally, in March 2013, National Children's Day UK (NCDUK) was launched by the Save Childhood Movement and, since then, has received steadily growing support from thousands of parents, grandparents, children and teachers.

"In 2014 our partners and supporters included the 1,500 member organisations of the Wild Network, the National Trust, the Eden Project, Community Playthings, Siren Films and Eureka National Children's Museum.

"The 2015 theme will be The Science and Magic of Play and we are excited by the collaborative possibilities that this will open up.

"We are looking for long and short-term sponsors, as well as competition prize donors, who share our passion for children's wellbeing and would like to be involved in helping us grow NCDUK as a major national event. We are looking for exciting competition prizes for all three competitions (see details of sponsorship opportunities below).

    Long-term sponsorship
This gives you the opportunity for free promotion on all marketing materials and NCDUK's social networking sites. This is an excellent chance to have your company name featured in a young and vibrant national campaign that reaches out to all families and professionals involved with children across the UK. You will be playing a key role in establishing a day initiated by the UN, and this proud fact can help endorse your products amongst a broad audience.

    Short-term sponsorship
This would be an exciting option for companies who have a particular interest in this year's theme and its importance in the fostering of curiosity, self-confidence and creativity in children. Your company's contribution would also be fully acknowledged on all our marketing materials and our social networking sites thus giving you exposure to our ever-growing audience.

    Competition prize donorship
We are also looking for competition prizes for our three major competitions. In 2014 the three competitions that we ran were a great success, and we enthusiastically promoted our donors' logos, websites and products via our social networking sites. For 2015, our competitions will again invite members of the public to respond to our annual theme in one of our three categories: short video, image and quote or children's poster.

"Play equipment and playground fixtures, books, outdoor gear, science equipment, even kids' snacks and drinks and certainly one of your products, would make an excellent prize.

"As a donor you would have the fantastic opportunity to display your logo on our website and all competition materials, as well as being able to have our help in promoting your products and events online.

"Please get in touch if you'd like to donate one of your products towards our competitions in return for exciting advertising opportunities on our website and social networking sites".


Contact: Sandra Lipner, NCDUK Project Lead

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