24th March, 2014
SICycling's pedal power offers a high profile, low cost route into European TV via Circuit of the Fens race
SICycling is looking for a title sponsor for the Circuit of the Fens elite cycle race.
The race is one of the largest in the country, featuring some of the best riders, and is well established.
"We get television coverage all over Europe and the race attracts some 400,000 viewers in the UK.
"Despite this great coverage this is a not-for-profit event and headline sponsorship, which includes lots of PR through British Cycling's build up, can be secured for circa £10,000.00. This includes promotion in the TV coverage.
"The race is the longest in the UK and we can arrange VIP access to see the event up close and allow easy access to the competitors, which includes medal winners from the Olympic Games. The race is based in Cambridgeshire is expected to attract 7,000 spectators in the coming edition.
"We have excellent co-operation from the councils and police.
"This is a great opportunity for high profile TV coverage at a relatively low cost".
Contact: Tom Caldwell
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