Runs on the Board as the art of cricket offers 50+ opportunities for sponsors to score well in the media
This is an opportunity for early involvement in an original and creative Yorkshire-based project combining sport and art, which targets the active 50+ age group and cricket enthusiasts of all ages. Its values and messages are about passion, tradition and active lifestyles.
With founder partners Yorkshire County Cricket Club and BBC Yorkshire, Runs On The Board and The Grey Fox Trophy potentially have a repeat audience in excess of 500,000.
The partnership offers association with tangible staff, as well as corporate and public engagement opportunities, with the profile of a well regarded, well run project. It was piloted with great success in 2011 and, because of demand, it will run again in 2012. Subsequently it could be extended beyond its regional base to become a national and international project.
The Grey Fox Trophy is a 30 overs cricket competition for Yorkshire's over 50s teams. The final of the competition is played at Headingley, the Test Match ground in Leeds. The competition is in its second year and the pilot in 2011 proved so successful that Yorkshire County Cricket Club and imove - the 2012 Olympic Games Cultural Programme for Yorkshire - decided that it should become an annual event.
The Grey Fox Trophy cricket competition is accompanied by a sister project, Runs on the Board - an artists' celebration of over 50s cricketers. In 2011 the exhibition of artists' works was seen by over 40,000 people at venues in north, west and south Yorkshire.
In 2012 there are several key moments of high public visibility beginning in April and leading to the Headingley final.
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lifestyles.
With founder partners Yorkshire County Cricket Club and BBC Yorkshire, Runs On The Board and The Grey Fox Trophy potentially have a repeat audience in excess of 500,000.
The partnership offers association with tangible staff, as well as corporate and public engagement opportunities, with the profile of a well regarded, well run project. It was piloted with great success in 2011 and, because of demand, it will run again in 2012. Subsequently it could be extended beyond its regional base to become a national and international project.
The Grey Fox Trophy is a 30 overs cricket competition for Yorkshire's over 50s teams. The final of the competition is played at Headingley, the Test Match ground in Leeds. The competition is in its second year and the pilot in 2011 proved so successful that Yorkshire County Cricket Club and imove - the 2012 Olympic Games Cultural Programme for Yorkshire - decided that it should become an annual event.
The Grey Fox Trophy cricket competition is accompanied by a sister project, Runs on the Board - an artists' celebration of over 50s cricketers. In 2011 the exhibition of artists' works was seen by over 40,000 people at venues in north, west and south Yorkshire.
In 2012 there are several key moments of high public visibility beginning in April and leading to the Headingley final.